Brand strategy and positioning use targeted messaging and creative campaigns to establish a distinct, memorable place for a brand in consumers’ minds relative to competitors.
On Dec. 8, Brand Strategy and Positioning through Advertising will be the topic of the next MASB Breakfast Club, featuring this distinguished panel:
Allen Adamson, Founder, Metaforce
Paul Donato, Chief Research Officer, ARF
Nicole Jones, Chief Media Commercial Lead at Kantar
Court Stroud, Clinical Assistant Professor of Integrated Marketing, NYU Stern School of Business
Lee Hornick [Moderator]
MASB Director of Membership
Sponsored by Kantar, the gathering happens Tuesday, Dec. 8, 9 – 10:30 AM (open for breakfast/networking at 8:30), at the Advertising Research Foundation located in The Empire State Building, 350 Fifth Avenue, Suite 6705, New York, NY 10118. The $30 admission fee includes Continental breakfast.
Topics to be discussed include:
- Brand Strategy: A data-informed roadmap defining whom the brand serves, why it exists, and how it competes.
- Brand Positioning: The place a brand occupies in customers’ minds and the reason they should choose it over alternatives.
- The Role of Advertising: Advertising amplifies the brand’s core Unique Selling Proposition (USP) and positioning statement consistently across channels.
REGISTER FOR DEC 8 MASB BREAKFAST CLUB
The MASB Breakfast Club holds periodic morning events focused on overcoming marketing challenges with creativity, data-driven decision-making, and agility! Currently held in Manhattan and hosted by a business school, corporation, or agency, each meeting has a subject expert and focuses on one single issue with dynamic discussions by attendees as well as networking opportunities.
If your New York organization is interested in hosting a MASB Breakfast Club session, contact Lee Hornick, leehornick@themasb.org.
Request your invitation to future MASB events from events@themasb.org