In this week’s MASB Channel feature, former Liquid Senior Digital Strategist Nikki Kyriakopoulus explains the difference between digital marketing “reach” and “impressions,” two terms included in the Common Language Marketing Dictionary. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Name, Image & Likeness for college athletics is discussed by Tony Pace, MASB President/CEO; Dr. Christopher Parker, President & CEO of the National Junior College Athletic Association; Mike Wokosin, Adjunct Lecturer at University of Iowa’s Tippie College of Business; Ray Katz, Co-Founder & COO of Collegiate Sports Management Group; and …
In this week’s feature from the FINANCE in MARKETING Library, Jim Gregory, Senior Fellow at The Conference Board, offers a fresh perspective on valuing brands and other assets we cannot touch. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
2020 was a great year for remote learning, and the MASB Channel on YouTube picked up more than 4,700 views. The most watched videos are a good indication of which marketing topics were top of mind for marketers and marketing academics over the past 12 months. The Top 10 most viewed videos were all …
In this week’s feature, MASB Trailblazer Paul Farris breaks down distribution metrics used in marketing measurement. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
A 14-part, senior-level marketing course by Loyola Marymount University’s David W. Stewart is available for free from the MASB FINANCE in MARKETING Library on YouTube, along with numerous other videos. Pt 1 Creating and Measuring Value Pt 2 Business Models Pt 3 Cash Flows Pt 4 Marketing Research Pt 5 Forecasting Demand Pt 6 …
This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s global brand standards – and introduces a new replacement term for one of them. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
This holiday season, families around the globe are gathering around their screens to share in what is becoming a heartfelt and cherished Yuletide tradition – MASB’s Black Friday Defined video! Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Dutch marketing consultant and MASB Advisor Michiel van de Watering considers which marketing expenditures are costs and which are investments. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature from May 2020, 4A’s President/CEO Marla Kaplowitz asks MASB President/CEO Tony Pace for his take on the Covid-19 pandemic‘s effect on marketing and brand loyalty. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!