WEEKLY FEATURE: Reach vs. Impressions

In this week’s MASB Channel feature, former Liquid Senior Digital Strategist Nikki Kyriakopoulus explains the difference between digital marketing “reach” and “impressions,” two terms included in the Common Language Marketing Dictionary. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!

FREE ONLINE COURSE: Value Creation and Marketing Accountability

A 14-part, senior-level marketing course by Loyola Marymount University’s David W. Stewart is available for free from the MASB FINANCE in MARKETING Library on YouTube, along with numerous other videos. Pt  1  Creating and Measuring Value Pt  2  Business Models Pt  3  Cash Flows Pt  4  Marketing Research Pt  5  Forecasting Demand Pt  6 …

It’s a Wonderful Strife!

This holiday season, families around the globe are gathering around their screens to share in what is becoming a heartfelt and cherished Yuletide tradition – MASB’s Black Friday Defined video! Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!