The value that both p-service and e-service innovations provide for a firm is outlined by marketing professors Venkatesh Shankar of Mays Business School at Texas A&M University and Thomas Dotzel of the University of Nebraska College of Business. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel! The MASB …
Will Thompson, Chief Strategy Officer at Forbes Ignite, compares the “Rube Goldberg” theory of marketing with the “human” theory. “Nothing has – nor I believe ever will – automate away the necessity for human creativity.” Please give it a “thumbs-up” if you like and subscribe to the MASB Channel! The MASB Channel and the …
When is a brand “local” versus “regional”? When is it a “region brand?” MASB Director of Communication Erich Decker-Hoppen draws on the Common Language Marketing Dictionary for the answers. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel! The MASB Channel and the FINANCE in MARKETING Library are activities …
Congratulations to Dartmouth College’s Kevin Lane Keller, whose video What Is a Brand? for the FINANCE in MARKETING Library was the first to reach 1,000 views! Keller explains the difference between a “brand” and a “Brand.” Please give it a “thumbs-up” if you like and subscribe to the MASB Channel! The MASB Channel and …
How did this year’s Super Bowl advertising compare to years past – and which sports marketer “won” this year? What are the advantages and disadvantages of advertisers previewing their Super Bowl ads on social media? MASB President/CEO Tony Pace asks Ray Katz of Collegiate Sports Management Group, Norris Scott of FuturesSport and Dan Donnelly of …
In this week’s MASB Channel feature, former Liquid Senior Digital Strategist Nikki Kyriakopoulus explains the difference between digital marketing “reach” and “impressions,” two terms included in the Common Language Marketing Dictionary. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Name, Image & Likeness for college athletics is discussed by Tony Pace, MASB President/CEO; Dr. Christopher Parker, President & CEO of the National Junior College Athletic Association; Mike Wokosin, Adjunct Lecturer at University of Iowa’s Tippie College of Business; Ray Katz, Co-Founder & COO of Collegiate Sports Management Group; and …
In this week’s feature from the FINANCE in MARKETING Library, Jim Gregory, Senior Fellow at The Conference Board, offers a fresh perspective on valuing brands and other assets we cannot touch. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
2020 was a great year for remote learning, and the MASB Channel on YouTube picked up more than 4,700 views. The most watched videos are a good indication of which marketing topics were top of mind for marketers and marketing academics over the past 12 months. The Top 10 most viewed videos were all …
In this week’s feature, MASB Trailblazer Paul Farris breaks down distribution metrics used in marketing measurement. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!