This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s global brand standards – and introduces a new replacement term for one of them. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
This holiday season, families around the globe are gathering around their screens to share in what is becoming a heartfelt and cherished Yuletide tradition – MASB’s Black Friday Defined video! Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Dutch marketing consultant and MASB Advisor Michiel van de Watering considers which marketing expenditures are costs and which are investments. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature from May 2020, 4A’s President/CEO Marla Kaplowitz asks MASB President/CEO Tony Pace for his take on the Covid-19 pandemic‘s effect on marketing and brand loyalty. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Neil Bendle, currently Associate Professor of Marketing at the University of Georgia, outlines the challenges faced when trying to account for marketing activities. Bendle is co-leader of MASB’s FINANCE in MARKETING Education Project. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!
In this week’s feature, Gary Vaynerchuk (AKA Gary Vee), Chairman of VaynerX/CEO of VaynerMedia, discusses the importance of both the qualitative and quantitative measurement of engagement with Tony Pace, President/CEO of MASB, during MASB Summer Summit 2020. Additional videos from the summit are on the channel. Please give it a “thumbs-up” if you like and …
In this week’s feature, Professor Emeritus Paul Farris of the Darden School of Business at the University of Virginia explains the channel management concepts of marketing “push” and “pull” and how these terms are used differently in supply chain management.
Please give it a “thumbs-up” if you like it and subscribe to the MASB Channel!
MASB’s FINANCE in MARKETING Library is available on the YouTube MASB Channel. Critical topics in marketing are presented with a financial and accountable perspective by today’s top minds in marketing measurement and research, including Joanna Seddon, Mike Hanssens, Paul Farris, Kevin Lane Keller, Dan McCarthy and many more. Please subscribe as we are adding …
We started the new year right with three new videos for our rapidly growing FINANCE in MARKETING Library on YouTube. Finance in Sponsorship-Linked Marketing: University of Oregon Marketing Professor T. Bettina Cornwell demonstrates the financial impact of sponsorships on ROI and ROO. Reach vs. Impressions: Liquid Senior Digital Strategist Nikki Kyriakopoulus on the difference …
With its Common Language Marketing Dictionary (marketing-dictionary.org) continuing to grow steadily in usage, MASB, the Marketing Accountability Standards Board, is launching the FINANCE in MARKETING Video Library, with segments recorded by some of the top minds in marketing research and measurement today. MASB is developing the Finance in Marketing Course to make it easy …
