Hear the Voices of Marketing Research
The MASB FINANCE in MARKETING Library has more than 75 informational marketing videos featuring today’s top minds in marketing and …
The MASB FINANCE in MARKETING Library has more than 75 informational marketing videos featuring today’s top minds in marketing and …
The value that both p-service and e-service innovations provide for a firm is outlined by marketing professors Venkatesh Shankar of …
Will Thompson, Chief Strategy Officer at Forbes Ignite, compares the “Rube Goldberg” theory of marketing with the “human” theory. “Nothing …
Congratulations to Dartmouth College’s Kevin Lane Keller, whose video What Is a Brand? for the FINANCE in MARKETING Library was …
How did this year’s Super Bowl advertising compare to years past – and which sports marketer “won” this year? What …
This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s …
With its Common Language Marketing Dictionary (marketing-dictionary.org) continuing to grow steadily in usage, MASB, the Marketing Accountability Standards Board, is …
The MASB Finance in Marketing Course Project is producing a series of videos on financial issues that influence marketing strategy. …