Hear the Voices of Marketing Research
The MASB FINANCE in MARKETING Library has more than 75 informational marketing videos featuring today’s top minds in marketing and …
Category: Finance in Marketing Education
Valuing B2C Service Innovations
The value that both p-service and e-service innovations provide for a firm is outlined by marketing professors Venkatesh Shankar of …
MASB CHANNEL FEATURE: Marketing with Auto-Pilot
Will Thompson, Chief Strategy Officer at Forbes Ignite, compares the “Rube Goldberg” theory of marketing with the “human” theory. “Nothing …
MASB CHANNEL FEATURE: Keller Reaches 1,000 Views
Congratulations to Dartmouth College’s Kevin Lane Keller, whose video What Is a Brand? for the FINANCE in MARKETING Library was …
Super Bowl Double Feature!
How did this year’s Super Bowl advertising compare to years past – and which sports marketer “won” this year? What …
Brand Valuation or Brand Evaluation: What’s the Difference?
This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s …
The FINANCE in MARKETING Video Library – Another Free Educational Resource from MASB
With its Common Language Marketing Dictionary (marketing-dictionary.org) continuing to grow steadily in usage, MASB, the Marketing Accountability Standards Board, is …
Kevin Keller Defines “Brand”
The MASB Finance in Marketing Course Project is producing a series of videos on financial issues that influence marketing strategy. …