Change Agent Yoch Joins MASB

“Change agent and future shaper” Eric Yoch has joined the Marketing Accountability Standards Board. Believing that authenticity is the foundation of successful brands, marketing, and products, he piloted Unilever’s first global project and has also worked in brand marketing at …

Marketscience Joins MASB

Marketscience has joined the marketing accountability movement by becoming a member of the Marketing Accountability Standards Board. The award-winning, independent marketing analytics consultancy is led by founders Sebastian Shapiro, David Dixon and Peter Cain, who each have more than 20 …