MASB’s Sponsorship Accountability Metrics Project has published an updated, second edition of Sponsorship Accountability: A Roadmap for Sponsorship Marketing Success by Karen Ebben, Tony Pace, Ray Katz, Frank Findley, Henrik Christensen, and Mike Wokosin. In this collection of works, MASB …
Do your brands have a Code of Conduct? Can you produce a document that says what a brand may and may not claim? Peter Fasano, founder and CEO of MassLogic Labs, believes that in this age of AI, it’s more …
Tuesday, September 22, 2026 9 – 10:30 AM (Open for breakfast and networking at 8:30) Growing Brand Value While Maintaining Accountability – PANEL – Nancy Aresu, Chair, Big Spaceship Nikhil Gharekhan, Managing Partner at Presciant Erich Joachimstaler, Ph.D., Founder & CEO, Vivaldi Group Joanna …
The Marketing Accountability Standards Board welcomes new member MassLogic Labs, the company behind the MIMO workspace. MassLogic has been working closely with MASB to develop a digital twin and agentic roadmap for the Universal Marketing Dictionary, presenting their progress and …
How do individuals develop likes, dislikes, and brand affinities toward products, services, or experiences? At MASB Summer Summit, Aug. 5 – 6 at Rutgers Business School, Steven Jagger, Partner at MSW Research, will present, Adaptive Systems Theory of Consumer Preference Formation. “This …
Australia-based sponsorship measurement firm Sailias has joined the Marketing Accountability Standards Board, and co-founders Amanda Rischbieth and Matt Bywater will be serving as MASB Advisors. “Sailias is sponsorship measurement and decision infrastructure, built for brands and trusted by rights holders …
Strategy defines where the business is going. Marketing determines how the organization creates and captures customer value. Operations ensures the business consistently delivers on that promise. Sustainable growth occurs when all three functions are fully aligned. In today’s dynamic business …
What separates marketplace admiration from marketplace success? What separates applause from profitability? Why do some companies have the largest museum of failed products while others enjoy both product and market success kinetically? The world’s most admired brands are never built …
Volute Group’s systematic, analytic approach demonstrating how marketing drives business outcomes has been certified by the independent Marketing Accountability Standards Board (MASB). The SightIQ™ Process provides a refined metric map, forecasting algorithms, and best practices for monitoring and managing marketing. …
Volute Group, a leading marketing consultancy, has acquired MASB member Quantum Sight, which joined the Marketing Accountability Standards Board in 2024. Now Volute Group is continuing that relationship to become MASB’s newest member. MASB Advisor Shiv Gupta was CEO at …
