“Amidst the hype surrounding the potentially disruptive impact of A.I. on marketing analytics, there is a need to set realistic expectations.” At MASB Spring Summit, Mar. 20-21 at SMU Cox School of Business, Jean-Pierre Dubé from the University of Chicago – …
In 2019, the Texas Rangers were playing their final season in beloved Globe Life Park while gearing up to unveil Globe Life Field, a sparkling new ballpark designed for the next generation of fans. This exciting chapter sparked the beginning …
A.I. systems are bringing about a new age of transparency in marketing results. Fleeting is the time where returns from marketing and brand activities are ambiguous. Simultaneously, a new groundbreaking legal ruling in the McDonald’s Corporation Stockholder Derivative Litigation case …
As digital privacy regulations tighten and third-party cookies phase out, marketers face new challenges in measuring and optimizing their campaigns. Traditional data-driven methods, once reliant on granular user tracking, must now adapt to a privacy-first world. At MASB Spring Summit …
Don’t miss the next episode of our Making Marketing Accountable webinar series on Wednesday, January 8, 2025, when Ray Katz, COO of Collegiate Sports Management Group, breaks down a hot topic in sponsorship marketing: Naming Rights – Rights, Wrongs & …
Mark your calendar for MASB SPRING SUMMIT 2025, March 20-21 at Southern Methodist University Cox School of Business in Dallas, Texas! Program TBA. Non-members, request your invitation from [email protected].
Join us Friday, October 25, Noon ET, for the sixth episode in our Making Marketing Accountable webinar series, eSports: Opportunities for Brands with Mike Wokosin, Adjunct Instructor of Marketing at Tippie College of Business, University of Iowa, and co-author of Sponsorship Accountability – A …
On Sep. 25, Neil Bendle, Associate Professor of Marketing at the University of Georgia and MASB Director, presented the webinar, Demonstrating the Value of Sustainability Investments. Marketing accountability provides a useful way to help demonstrate the value of investments in …
More excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: How to Leverage the Brand to Impress Investors What Do Investment Analysts Really Think About Marketing? Sustainability as a Growth Driver Request …
Excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: Measuring Brand as Revenue & Valuation Driver Driving Corporate Strategy Through Data Insights How Analytics Shapes Marketing Success in Today’s Connected World Five …
