Don’t miss the next episode of our Making Marketing Accountable webinar series on Wednesday, January 8, 2025, when Ray Katz, COO of Collegiate Sports Management Group, breaks down a hot topic in sponsorship marketing: Naming Rights – Rights, Wrongs & …
Mark your calendar for MASB SPRING SUMMIT 2025, March 20-21 at Southern Methodist University Cox School of Business in Dallas, Texas! Program TBA. Non-members, request your invitation from [email protected].
Join us Friday, October 25, Noon ET, for the sixth episode in our Making Marketing Accountable webinar series, eSports: Opportunities for Brands with Mike Wokosin, Adjunct Instructor of Marketing at Tippie College of Business, University of Iowa, and co-author of Sponsorship Accountability – A …
On Sep. 25, Neil Bendle, Associate Professor of Marketing at the University of Georgia and MASB Director, presented the webinar, Demonstrating the Value of Sustainability Investments. Marketing accountability provides a useful way to help demonstrate the value of investments in …
More excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: How to Leverage the Brand to Impress Investors What Do Investment Analysts Really Think About Marketing? Sustainability as a Growth Driver Request …
Excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: Measuring Brand as Revenue & Valuation Driver Driving Corporate Strategy Through Data Insights How Analytics Shapes Marketing Success in Today’s Connected World Five …
In the ecosystem of marketing accountability, investment analysts can be a core stakeholder group. Their questions and attitudes can affect focus and strategies – including marketing. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Fran Cassidy of Cassidy Media …
The connected world of today has created many opportunities for marketers. Companies which fail to take advantage of these opportunities will lose market share to more adaptive competitors. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Shardul Wartikar will present, …
Alfred Dupuy is passionate about bridging the gap between marketing and finance, fostering product/service innovation, and driving sustainable business improvements. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, he will present “Sustainability as a Growth Driver,” emphasizing the importance of …
Brands are among the most valuable intangible assets of the firm. The billions of dollars assigned to Apple, Google, and Hermès on Interbrand’s annual ranking lists attest to their value. But notwithstanding these impressive numbers, do firms fully capitalize on …
