The marketing accountability authorities will put forth Marketing Opportunities in the Era of Economic Uncertainty at MASB SUMMER SUMMIT 2025, Aug. 13 – 14 at DePaul University Kellstadt Graduate School of Business in Chicago. Request your invitation from events@themasb.org. Wednesday, August 13, 9 AM – 5 PM …
Join us for Episode 11 of our Making Marketing Accountable webinar series on Wednesday, July 16, Noon ET, when Peter Young, Partner, Brand Valuation Europe at Presciant, presents Beyond the Black Hole: Quantifying and Leveraging Brand Value in Financial Reporting. For …
We are delighted to be returning to Chicago for MASB Summer Summit 2025 at DePaul University Kellstadt Graduate School of Business! The event takes place Wednesday, Aug. 13, 8 AM – 5 PM, and Thursday, Aug. 14, 8 AM – …
WORLD BRAND WEEK DOUBLE HEADER World Brand Day is May 10 and we’re celebrating all week including these valuable webinars: Tuesday, May 6, NOON ET Analytics in Action: Building Shareholder and Stakeholder Value through Branding An overview of a five-step process to identify …
If you weren’t able to participate in our event at SMU Cox School of Business last month, visit The MASB Channel on YouTube and check out these outstanding sessions: MASB SPRING SUMMIT 2025 on THE MASB CHANNELRequest your invitation to our next …
The Marketing Accountability Standards Board has honored a marketing measurement superstar with the Margaret H. Blair Award for Marketing Accountability. Jerry Nichols, Vice President of Marketing Data, Analytics, and Insights at Bottomline, is being recognized for implementing the principles of …
The Marketing Accountability Standards Board (MASB) honored three marketing metrics that directly link marketing actions to financial performance. The certification process includes the conceptual linking of marketing activities to intermediate marketing outcomes and the cash drivers of the business using …
Marketing measurement providers Avasta and Liquid have collaborated to produce the Challenger Index, a report for both the B2B and B2C sectors offering a strategic perspective to evaluate brand strength, market alignment and potential for growth. At MASB Spring Summit, Mar. …
How can sports marketers use all of the new technologies to make informed decisions, drive marketing strategy, and cultivate brand loyalty? How is sports marketing success measured? These and many other questions will be answered by the Sports Marketing Discussion …
In 1997, Clayton Christensen wrote The Innovator’s Solution, which The Economist named as one of the six most important business books ever written. In the almost 30 years since it was published, “disruption” now appears on the second or third slide of …
