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  • MEMBER ACCESS
    • LOGIN
    • Marketing Metric Certification
    • MASB Publications
    • MASB Summit Presentations
    • Exclusive Video Content for MASB Members
    • MEMBER DISCOUNT: Proof Analytics MRM
    • MEMBER DISCOUNT: Sponsorship Accountability Roadmap
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
      • Universal Marketing Dictionary (UMD)
    • Special Initiatives
      • BIG DATA Initiative
      • Economic Impact of Marketing Initiative
      • Marketing Organization Best Practices Initiative
      • Measuring Creativity Initiative
    • Projects Completed
      • Brand Valuation: BIV Project Phase I
      • Brand Valuation: BIV Phase II
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Reporting of Customer and Brand
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB Channel on YouTube
    • MASB Publications
    • Sponsorship Accountability Series
    • Universal Marketing Dictionary (UMD)
  • Publications
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    • Event Updates
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    • Past Summits [Members Only]
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Home Archive for category "MASB Events"

Category: MASB Events

World Brand Week Webinar Double Header

WORLD BRAND WEEK DOUBLE HEADER World Brand Day is May 10 and we’re celebrating all week including these valuable webinars: Tuesday, May 6, NOON ET Analytics in Action: Building Shareholder and Stakeholder Value through Branding An overview of a five-step process to identify …

04/29/2025 05/05/2025
Read More"World Brand Week Webinar Double Header"

Spring Summit on THE MASB CHANNEL

If you weren’t able to participate in our event at SMU Cox School of Business last month, visit The MASB Channel on YouTube and check out these outstanding sessions: MASB SPRING SUMMIT 2025 on THE MASB CHANNELRequest your invitation to our next …

04/23/2025 04/23/2025
Read More"Spring Summit on THE MASB CHANNEL"

Blair Award for Marketing Accountability Goes to Jerry Nichols!

The Marketing Accountability Standards Board has honored a marketing measurement superstar with the Margaret H. Blair Award for Marketing Accountability. Jerry Nichols, Vice President of Marketing Data, Analytics, and Insights at Bottomline, is being recognized for implementing the principles of …

03/26/2025 03/27/2025
Read More"Blair Award for Marketing Accountability Goes to Jerry Nichols!"

Three Marketing Metrics Awarded for Links to Financials

The Marketing Accountability Standards Board (MASB) honored three marketing metrics that directly link marketing actions to financial performance. The certification process includes the conceptual linking of marketing activities to intermediate marketing outcomes and the cash drivers of the business using …

03/25/2025 03/25/2025
Read More"Three Marketing Metrics Awarded for Links to Financials"

Panel to Discuss Building Brands in a Fragmented Society

Marketing measurement providers Avasta and Liquid have collaborated to produce the Challenger Index, a report for both the B2B and B2C sectors offering a strategic perspective to evaluate brand strength, market alignment and potential for growth. At MASB Spring Summit, Mar. …

03/11/2025 03/11/2025
Read More"Panel to Discuss Building Brands in a Fragmented Society"

Sports Marketing Panel to Discuss Challenges, Opportunities

How can sports marketers use all of the new technologies to make informed decisions, drive marketing strategy, and cultivate brand loyalty? How is sports marketing success measured? These and many other questions will be answered by the Sports Marketing Discussion …

03/05/2025 03/10/2025
Read More"Sports Marketing Panel to Discuss Challenges, Opportunities"

Weinberg to Apply Theory of Disruptive Innovation at Summit

In 1997, Clayton Christensen wrote The Innovator’s Solution, which The Economist named as one of the six most important business books ever written. In the almost 30 years since it was published, “disruption” now appears on the second or third slide of …

02/27/2025 02/27/2025
Read More"Weinberg to Apply Theory of Disruptive Innovation at Summit"

Dubé to Explore Marketing Analytics and A.I.

“Amidst the hype surrounding the potentially disruptive impact of A.I. on marketing analytics, there is a need to set realistic expectations.” At MASB Spring Summit, Mar. 20-21 at SMU Cox School of Business, Jean-Pierre Dubé from the University of Chicago – …

02/19/2025 02/19/2025
Read More"Dubé to Explore Marketing Analytics and A.I."

Rangers’ Dillon to Reflect on Changes in Sports Marketing

In 2019, the Texas Rangers were playing their final season in beloved Globe Life Park while gearing up to unveil Globe Life Field, a sparkling new ballpark designed for the next generation of fans. This exciting chapter sparked the beginning …

02/17/2025 02/17/2025
Read More"Rangers’ Dillon to Reflect on Changes in Sports Marketing"

Stouse to Address CMO Fiduciary Responsibility

A.I. systems are bringing about a new age of transparency in marketing results.  Fleeting is the time where returns from marketing and brand activities are ambiguous. Simultaneously, a new groundbreaking legal ruling in the McDonald’s Corporation Stockholder Derivative Litigation case …

02/13/2025 02/13/2025
Read More"Stouse to Address CMO Fiduciary Responsibility"

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