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  • MEMBER ACCESS
    • LOGIN
    • Marketing Metric Certification
    • MASB Publications
    • MASB Summit Presentations
    • Exclusive Video Content for MASB Members
    • MEMBER DISCOUNT: Proof Analytics MRM
    • MEMBER DISCOUNT: Sponsorship Accountability Roadmap
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Marketing Accountability Foundation (MAF)
    • Member Organizations
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    • Emeritus & Former Officers
    • MASB Advisory Council (MAC)
    • MASB Staff
    • MASB Trailblazer Awards
    • Margaret H. Blair Award
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      • Brand Evaluation Standards (BES)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
      • Universal Marketing Dictionary (UMD)
      • PROJECTS COMPLETED
        • Brand Valuation: BIV Project Phase I
        • Brand Valuation: BIV Phase II
        • Continuous Improvement in Return (CIR)
        • Finance in Marketing Education (FME)
        • Financial Reporting of Customer and Brand
        • The MASB Book: Accountable Marketing
        • Measuring and Improving CPG Return Using CLV
        • Measuring & Improving Return from Interactive
    • Special Initiatives
      • BIG DATA Initiative
      • Economic Impact of Marketing Initiative
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      • Measuring Creativity Initiative
      • Sustainable Marketing Accountability Initiative
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Home Archive for category "MASB Events"

Category: MASB Events

Navigating Challenges in the Era of Disruption | MASB Summer Summit

In today’s volatile landscape, marketers face an unprecedented confluence of forces—from the rapid advancement of artificial intelligence to mounting geopolitical tensions and economic uncertainty. At MASB Summer Summit, Aug. 13-14 at DePaul University in Chicago, a panel of experts will discuss Navigating Today’s …

08/08/2025 08/08/2025
Read More"Navigating Challenges in the Era of Disruption | MASB Summer Summit"

Brand Building During Challenging Times | MASB Summer Summit

In an era marked by economic headwinds, shifting consumer expectations, and accelerated change, how can brands grow stronger? At MASB Summer Summit, Aug. 13-14 at DePaul University in Chicago, a panel of experts will discuss Building Your Brand During Challenging Times, exploring how …

08/07/2025 08/07/2025
Read More"Brand Building During Challenging Times | MASB Summer Summit"

Insights-Driven Paths to Marketing Success | MASB Summer Summit

In uncertain times, bold insights lead to competitive advantage. At MASB Summer Summit, Aug. 13-14 at DePaul University in Chicago,  J. Walker Smith, Knowledge Lead at Kantar and one of the foremost authorities on consumer trends, will present Thriving in Turbulence: Insights-Driven Paths …

08/01/2025 08/01/2025
Read More"Insights-Driven Paths to Marketing Success | MASB Summer Summit"

How Can “Old” Brands Survive? Join the discussion at MASB Summer Summit!

Were insufficient marketing efforts a key causal factor in the underperformance of Kraft Heinz and other venerable brands? Former marketing finance executive Jim Meier has his suspicions. “Most articles written during the unfolding Kraft Heinz story cite as key causal …

07/24/2025 07/24/2025
Read More"How Can “Old” Brands Survive? Join the discussion at MASB Summer Summit!"

Growing Via New or Existing Customers? | MASB Summer Summit

Firms can grow their revenue by focusing on acquiring new customers or by expanding the revenue from existing customers through cross-selling or upselling, and reducing customer churn. The key questions are which of these two paths is more sustainable, which …

07/21/2025 07/24/2025
Read More"Growing Via New or Existing Customers? | MASB Summer Summit"

Marketing Opportunities in an Uncertain Era | MASB Summer Summit

The marketing accountability authorities will put forth Marketing Opportunities in the Era of Economic Uncertainty at MASB SUMMER SUMMIT 2025, Aug. 13 – 14 at DePaul University Kellstadt Graduate School of Business in Chicago. Request your invitation from events@themasb.org. Wednesday, August 13, 9 AM – 5 PM …

07/18/2025 07/28/2025
Read More"Marketing Opportunities in an Uncertain Era | MASB Summer Summit"

Go Beyond the Black Hole with Peter Young!

Join us for Episode 11 of our Making Marketing Accountable webinar series on Wednesday, July 16, Noon ET, when Peter Young, Partner, Brand Valuation Europe at Presciant, presents Beyond the Black Hole: Quantifying and Leveraging Brand Value in Financial Reporting. For …

07/14/2025 07/14/2025
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DePaul Kellstadt Hosting MASB Summer Summit

We are delighted to be returning to Chicago for MASB Summer Summit 2025 at DePaul University Kellstadt Graduate School of Business! The event takes place Wednesday, Aug. 13, 8 AM – 5 PM, and Thursday, Aug. 14, 8 AM – …

06/09/2025 06/09/2025
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World Brand Week Webinar Double Header

WORLD BRAND WEEK DOUBLE HEADER World Brand Day is May 10 and we’re celebrating all week including these valuable webinars: Tuesday, May 6, NOON ET Analytics in Action: Building Shareholder and Stakeholder Value through Branding An overview of a five-step process to identify …

04/29/2025 05/05/2025
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Spring Summit on THE MASB CHANNEL

If you weren’t able to participate in our event at SMU Cox School of Business last month, visit The MASB Channel on YouTube and check out these outstanding sessions: MASB SPRING SUMMIT 2025 on THE MASB CHANNELRequest your invitation to our next …

04/23/2025 04/23/2025
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