More excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: How to Leverage the Brand to Impress Investors What Do Investment Analysts Really Think About Marketing? Sustainability as a Growth Driver Request …
Excerpts from MASB Summer Summit 2024, August 8 – 9 at Rutgers Business School – New Brunswick: Measuring Brand as Revenue & Valuation Driver Driving Corporate Strategy Through Data Insights How Analytics Shapes Marketing Success in Today’s Connected World Five …
In the ecosystem of marketing accountability, investment analysts can be a core stakeholder group. Their questions and attitudes can affect focus and strategies – including marketing. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Fran Cassidy of Cassidy Media …
The connected world of today has created many opportunities for marketers. Companies which fail to take advantage of these opportunities will lose market share to more adaptive competitors. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Shardul Wartikar will present, …
Alfred Dupuy is passionate about bridging the gap between marketing and finance, fostering product/service innovation, and driving sustainable business improvements. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, he will present “Sustainability as a Growth Driver,” emphasizing the importance of …
Brands are among the most valuable intangible assets of the firm. The billions of dollars assigned to Apple, Google, and Hermès on Interbrand’s annual ranking lists attest to their value. But notwithstanding these impressive numbers, do firms fully capitalize on …
During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Dawn Colossi and Edgar Baum will present “The Value of Measuring Brand as a Revenue and Valuation Driver.” Request your invitation from events@themasb.org. Colossi is CMO at Software AG and the former …
During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Jerry Nichols from Bottomline will present “From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights.” Request your invitation from events@themasb.org. Nichols will explain how Bottomline overcame …
MASB SUMMER SUMMIT 2024 Driving Growth Through Marketing Accountability Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey Thursday, August 8 & Friday, August 9 with reception and dinner Thursday evening request your invitation from …
MASB CEO Joanna Seddon reviews past progress as well as future goals and challenges for the many projects and initiatives of the Marketing Accountability Standards Board, which is elevating the CMO by making marketing accountable with standards and principles that …
