College Sports Sponsorship: Is There a Female Student Athlete Advantage?

Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for women college athletes? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the possibilities with Tony Pace of MASB, the Marketing Accountability Standards Board. AND Blake gives his prediction for who will be the winner of the new market in its first year…

Don’t miss Sponsorship & Mega Events in the Evolving Pandemic at MASB Winter Summit, February 25, 1-4 PM ET.

Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!