Appointed MASB Advisory Council Chair at the end of 2022, Venkatesh (Venky) Shankar is Harold M. Brierley Endowed Professor with the Brierley Institute for Customer Engagement and also as a Professor of Marketing in the Cox School of Business at Southern Methodist University. The Brierley Institute enables MBA candidates studying marketing to specialize in customer engagement and then pursue successful careers that will shape the future of customer loyalty strategies.
Formerly Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University, Venky’s areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence.
He has been recognized as one among the World’s Most Influential Scientific Minds, as one among the Top 1% of Marketing Scientists, as a Top 10 Innovation Scholar, and as a Top Retail Influencer. He was presented the 2022 Margaret Blair Award for Marketing Accountability and numerous other awards.
Venky has a Ph.D. in marketing from the Kellogg Graduate School of Management, Northwestern University.