Sustainable Marketing Accountability - Marketing Accountability Standards Board

Universal Marketing Dictionary

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>	Celebrating Sustainable Brands The MASB Sustainability Marketing Project celebrates a few brands that have built #sustainability into their business models: Tony’s ChocoLonely, Emmy Store, Relove and ThredUp. With Neil Bendle from the University of Georgia, Johanna Frösén from Aalto University in Finland, and MASB Executive Director Frank Findley.
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>	Green Marketing Terms Universal Marketing Dictionary editor and webmaster Erich Decker-Hoppen reviews terms related to “green marketing,” including sustainability marketing, green washing, green dazzling and green hushing.
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>	Demonstrating the Value of Sustainability Investments Terms like imperfect competition, competitive advantage and competitive strategy are illustrated and explained, with definitions from the popular Common Language Marketing Dictionary (marketing-dictionary.org), the definitive source for marketing terms and definitions.

These and many more videos can also be viewed directly on YouTube’s MASB Channel.

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