In June 2021, MASB issued the landmark publication, The Financial Value of Brands Imperative: Why Brands Must be Valued in Financial Terms. Now MASB Chair Dave Stewart is introducing a new video series to further promote the recommendation that “brand-centric enterprises develop an internal methodology to annually measure, explain and report the Financial Value of Brands to the executive level, even in the absence of any external regulatory or accounting requirements.”
Many specific topics will be covered in this series by guest presenters including:
the increasingly obvious influence of brands on enterprise value
the evolving landscape of Brand Value disclosures
customer franchise strength
using brand preference in your brand evaluations
addressing objections to implementing a Brand Value measurement methodology
