The connected world of today has created many opportunities for marketers. Companies which fail to take advantage of these opportunities will lose market share to more adaptive competitors. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Shardul Wartikar will present, “How analytics shapes marketing success in today’s connected world,” about the role of analytics in helping organizations identify and leverage these opportunities to grow revenue, market share and profits.
Wartikar is Vice President of Strategic Analytics at global marketing data and analytics provider Kantar. He brings nearly 25 years of experience advising top-tier brands across the globe to make profitable marketing decisions. He holds a Masters in Management Studies from SVKM’s Narsee Monjee Institute of Management Studies, a Bachelors in Commerce, Accounting and Economics from Podar College, and completed Columbia University’s Digital Business Leadership Program which focuses extensively on legacy business transformation, innovation and scaling of start-ups.
MASB SUMMER SUMMIT 2024 takes place Thursday, August 8, 9 AM through Friday, August 9, 1 PM, at Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey. Free parking available. Reception and dinner Thursday evening. Request your invitation from events@themasb.org.
