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Elevating the Role of the CMO
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  • MEMBER ACCESS
    • LOGIN
    • Marketing Metric Certification
    • MASB Publications
    • MASB Summit Presentations
    • Exclusive Video Content for MASB Members
    • MEMBER DISCOUNT: Proof Analytics MRM
    • MEMBER DISCOUNT: Sponsorship Accountability Roadmap
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Marketing Accountability Foundation (MAF)
    • Member Organizations
    • MASB Officers and Directors
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    • MASB Staff
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    • Margaret H. Blair Award
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    • MASB Projects
      • Brand Evaluation Standards (BES)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
      • Universal Marketing Dictionary (UMD)
      • PROJECTS COMPLETED
        • Brand Valuation: BIV Project Phase I
        • Brand Valuation: BIV Phase II
        • Continuous Improvement in Return (CIR)
        • Finance in Marketing Education (FME)
        • Financial Reporting of Customer and Brand
        • The MASB Book: Accountable Marketing
        • Measuring and Improving CPG Return Using CLV
        • Measuring & Improving Return from Interactive
    • Special Initiatives
      • BIG DATA Initiative
      • Economic Impact of Marketing Initiative
      • Marketing Organization Best Practices Initiative
      • Measuring Creativity Initiative
      • Sustainable Marketing Accountability Initiative
      • Special Initiatives Completed
  • RESOURCES
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB Channel on YouTube
    • MASB Press & Outside Media
    • MASB Publications
    • Sponsorship Accountability Series
    • Universal Marketing Dictionary (UMD)
  • Publications
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    • Event Updates
    • Past Summit Overviews
    • Past Summits [Members Only]
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Home MASB Special Initiatives MASB Special Initiatives Completed

MASB Special Initiatives Completed

Data Quality & Accountability Initiative:
Targeting Accuracy and ROO/ROI
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