The Marketing Accountability Standards Board (MASB) is conducting an important survey on Big Data techniques currently in use for marketing applications. We invite participation by all marketers!
The objective of the survey is to document the traditional and emergent techniques currently employed. This information will support our broader effort to equip marketing leaders in the use of Big Data within their organizations.
MASB’s Big Data Project is a collaborative effort bringing together noted authorities on conventional statistics-based and new machine-learning techniques such as artificial intelligence (AI) large language models.
The survey team includes:
- Purushottam “Purush” Papatla – Northwestern Mutual Data Science Institute Professor of Marketing and Co-Director of the Northwestern Mutual Data Science Institute at the University of Wisconsin-Milwaukee
- David W. Stewart – President’s Chair in Marketing and Law Emeritus at Loyola Marymount University
- Vithala R. Rao – Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods Emeritus at Cornell University
- Venkatesh (Venky) Shankar is Harold M. Brierley Endowed Professor with the Brierley Institute for Customer Engagement and also as a Professor of Marketing at Southern Methodist University
- Frank Findley, MASB Executive Director
To complete the survey, use the link below or scan the QR code. It is estimated to take just nine minutes.
