Emeritus

The Marketing Accountability Foundation and the Marketing Accountability Standards Board are honored and grateful to have been served by some of the great minds in modern marketing.

	MASB Advisor 2017-2022, Vithala R. Rao is Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods Emeritus in the Johnson Graduate School of Management at Cornell University. He has published over 135 papers on topics including conjoint analysis and multidimensional scaling, pricing, bundle design, brand equity, and linking branding strategies to financial performance. He received Johnson’s 2000-01 Faculty Research Award, the MSI 2005 Robert D. Buzzell Award for Best Paper, and the AMA’s 2008 Charles Coolidge Parlin Marketing Research Award. He was named ISMS Fellow in 2012 and AMA Fellow in 2016.
	MASB Director 2010-2016 and Advisory Council member 2017-2021, David Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, University of Pennsylvania. He was the Chair of the American Marketing Association (AMA) Board of Directors (2012– 2013), and previously served as Executive Director of the Marketing Science Institute.
	Margaret (Meg) Henderson Blair was a member of The Boardroom Project and served as Founding President and CEO of MASB 2007 – 2017. She was Chair of the Marketing Accountability Foundation until her unexpected passing in 2018. Former president of ARS Group, Meg was a pioneer and innovator who made many contributions to the realm of marketing measurement and accountability. See Meg Henderson Blair, Marketing Science Pioneer.
	Dominique (Mike) Hanssens was a member of The Boardroom Project, founding Director of the MASB, and founding Chair of the MASB Advisory Council (2011).  A widely recognized authority on marketing strategy and effectiveness of marketing efforts, he retired in 2017 as Distinguished Research Professor of Marketing at the UCLA Anderson School of Management.
	MJ Tisor was a member of The Boardroom Project (2007), founding Director of MASB (2007) and founding Trustee of the MAF (2012). She served as MAF Treasurer 2016-2017. She was VP Strategy Director with MarketShare Partners, Group Director of Global Strategic Sourcing for Visa USA, Director of Strategic Initiatives with Cambridge Technology Group and President of Kearney Consulting.
	Roger Sinclair was a MASB Advisor from 2012 until he passed away suddenly in January 2016. In 2015, he was appointed MASB’s Inaugural Fellow and assigned to the IFR Project team with the objective of aligning marketing more closely with balance sheet reporting. He was formerly professor of Marketing at the University of the Witwatersrand in Johannesburg, S.A.
	Arthur Tharpe was a MASB Director 2013–2015, managing the MarCom Project team and helping to launch Common Language and other projects. He runs the Business Marketing Association and Alliance for Family Entertainment, with previous work in the ANA’s Marketing Knowledge Center.
	Kate Sirkin joined The Boardroom Project in 2004 and was a key player in the kick-off of MASB. She served seven years as a Founding Director of MASB and  MAF Trustee. She is EVP, Global Research Director, of Starcom MediaVest Group.
	Mitch Barns joined The Boardroom Project in 2004 and was a key player in the launch of MASB in 2007. He served as a Founding Director of MASB and Trustee of the Foundation (MAF) for six years. Mitch is Chief Executive Officer of The Nielsen Company.
	Donald R Lehmann was a Director of MASB 2008-2011 and a founding Advisory Council member 2011-2014. George E. Warren Professor of Business at Columbia University, he was instrumental in MASB’s Brand Investment & Valuation Project.
	Joseph Plummer joined The Boardroom Project in 2006, was key in the MASB kick-off, then served six years as a Founding Director of MASB and MAF Trustee. He taught at Columbia University and held executive positions with Advertising Research Foundation and a number of ad agencies. He was instrumental in MASB’s CFO Outreach Project.
	Carl Spaulding was a Director of  MASB 2008–2011. He has a 30-year track record of leadership in media analytics, most recently with The Nielsen Company and Nielsen Catalina Solutions. He was instrumental in MASB’s Common Language Project.
	Dipita Chakraborty was a Director of MASB 2007-2010, when she joined The Nielsen Company’s retail team in India. Prior to this move, Dipita was Nielsen’s Senior Vice President Analytics, Global Leader ROI Solutions and founder of The Modeling Group.
	Mike Duffy joined The Boardroom Project in 2005, was key in the MASB kick-off, and served three years as a Founding Director. Known as the father of Market Mix Modeling in practice, he held senior positions at NuVista, Nielsen Advisory Services, Kraft Foods, PepsiCo, General Foods and AC Nielsen.
	Barbara Bacci Mirque was a Director of MASB from 2009 until her sudden passing in 2010. She was EVP at the Association of National Advertisers, where she led communication and best practice initiatives and was instrumental in bringing the ANA into MASB membership.
	Dwight Riskey joined The Boardroom Project in 2004 and was instrumental in the kick-off of MASB in 2007. He is known as a champion of measurement-based accountability and served in a variety of executive positions with PepsiCo.