Unpacking the latest research, issues, and challenges facing marketers.
INAUGURAL EVENT
Tuesday, March 24, 2026
8:30 – 10 AM
HOST: Association of National Advertisers
LOCATION: 155 E 44th St, New York, NY 10017
$30 | Continental breakfast included | Request invitation from events@themasb.org
THEME
Overcoming marketing challenges with creativity, data-driven decision-making, and agility!
FEATURING
David Reich
CMO (Chief Magic Officer) at IBM
David is a professional magician and a technologist who uses his unique background in performance arts to improve the psychology of human-technology interaction, helping individuals process complex information and accept new technologies. Recognized as an IBM Master Inventor, he has extensive experience in speech recognition and natural language processing. He created the Tactical Communication method, which he uses to coach executives and teams on engaging audiences and delivering impactful stories.
During this interactive gathering, we will dive into several intriguing topics, including:
- Is creativity disappearing?
- Will AI be the liberator of creativity or the death bringer of it?
- How has funding for creativity changed?
- Are you testing creative less now? Are the most creative ideas being ‘tossed’ because they are perceived riskier?
- Where’s the best place/way to deliver creativity? Events like Super Bowl, CX?
- Is the way in which creativity deployed changing?
Request your invitation from events@themasb.org.
The Marketing Accountability Standards Boards (MASB) was established to bring the research, analytics, and intellectual leadership needed to establish measurement as the foundation of accountability and financial performance as a driver of growth. The MASB Breakfast Club holds monthly morning events, currently in Manhattan and hosted by a business school, corporation, or agency. Each meeting has a subject expert and focuses on one single issue with dynamic discussions by attendees as well as networking opportunities.