Summer Summit 2013 | Boston

Marketing & Finance are Agreeing
on Measurement for Creating Value II

Thursday, August 8, 9:00AM-5:30PM

Welcome & Announcements | Allan Kuse, MMAP Center

Introduction & Charge | MASB Chair David Stewart, LMU

The CMO & CFO Top Concerns (ANA Surveys) | Arthur Tharpe, ANA

Marketing & Finance “Pairs” III Panel | Jim Meier, MillerCoors

Marketer Panel: Beyond Metrics | Jamie Richardson, Kimberly-Clark

Association Member Panel: Mission & Goals, Why MASB | Meg Blair, MAF

Update on Brand Valuation: What More Is Known | Chris Ciccarello, Conagra

Brand Investment And Valuation Project
Project Review & Status | Mike Hess, Nielsen, & Frank Findley, MSW•ARS

Improving Financial Reporting Project
Project Review & Status | Michael Moore, LMU

21st Century Definition of Intangible Assets: Proposal | Roger Sinclair, At-Large

Summary & Call to Action | Blair

MASB Will Be Accountable, Too | Jeff Winsper, Winsper

Special Session & Discussion: Marketing ROI
Seeking Clarity for the Concept and Application | Paul Farris, Darden

About Boston | Don Watson, Boston Town Crier

Advisory Council Meeting | Mike Hanssens, UCLA

Friday, August 9, 9:00AM-Noon

Keynote: Intro to Media Rating Council | George Ivie, MRC

Measuring Return from On-line/Interactive Project | Craig Stacey, Stern
Update on 3MS | Ivie

MASB Metrics Catalogue Project | Pam Forbus, Frito-Lay

MASB MarCom Project | Tharpe

Measuring Return for CPG w/CLV Project | Leslie Wood, Nielsen Catalina

Common Language Wiki Project | Nancy Costopulos, AMA

The MASB Book I Project | Craig Gugel, gugelplex TV

Housekeeping, Announcements & Adjourn