Boosting Marketing Effectiveness Through Leading-Edge Technology
Join us for MASB Winter Summit 2024, happening March 6, 9 AM to Noon and 1 PM to 4 PM ET, on Zoom.
○ Sponsored by KANTAR ○
MASB Measuring Creativity Initiative: First Deliverables & Next Steps
Latha Sarathy, Chief Research Officer, Association of National Advertisers
with Joanna Seddon, MASB CEO
MEASURING CREATIVITY PANEL
Creative strategy and accounting for creative impact
Kerry Benson, Creative Solutions Lead at Kantar (Moderator); Greg Pharo, Global Senior Director of Communications & Marketing Effectiveness, The Coca-Cola Company; Peter Weedfald, SVP Sales & Marketing, SHARP Electronics; and Orlando Wood, Chief Innovation Officer, System 1 Group
Global Brand Evaluation Standards: Measuring Your Brand to Drive Demand
Edgar Baum, CEO, Avasta
The Digital Twin Revolution: Enhancing Customer Experience with Artificial Intelligence and Machine Learning
Nobuyuki Fukawa, Associate Professor of Marketing, Missouri University of Science and Technology
PANEL: A.I, Causal Analytics and Marketing Accountability
Proven Applications Changing the Work & Culture of Marketing
Venky Shankar, Southern Methodist University (Moderator); J. Walker Smith, Kantar;
Nobuyuki Fukawa, Missouri University of Science and Technology; Mark Stouse, Proof Analytics
Marketing Metric Accountability Protocol: Algorithms & Software
Karen Ebben, CEO, Global Marketing Impact
The SPONSORSHIP ACCOUNTABILITY Roadmap: New MASB Book Release!
Erich Decker-Hoppen, Director of Communication, MASB
FREE for MASB members ○ Only $49 for non-members