MARKETING’S INSPIRED RALLY
MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom.
Request your invitation from events@themasb.org.
Designing a Better CMO Role
Why CMO role design is less than ideal and how to navigate it to achieve better outcomes
Kimberly A. Whitler
Making and Saving Millions through Brand Measurement
How implementing the ISO Brand Evaluation Standard has benefitted Start-ups
through Fortune 100s and the hurdles that are still to overcome
Edgar Baum
CEO, Avasta; Graduate Instructor, Finance of Brand Management, University of Toronto
Co-author of ISO Brand Evaluation Standard 20671
Financial Value of Brands
Neil Bendle
Associate Professor of Marketing, University of Georgia
MASB Advisory Council Chair
Common Language Marketing Dictionary Update
Todd Kaiser
Common Language in Marketing Project
Finance in Marketing Education
Resources for Academics and Professionals
Erich Decker-Hoppen
MASB Director of Communication
Joseph Plummer MASB Trailblazer Award presentation
presented by Joe Plummer!