MASB Spring Summit 2022


MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom.
Request your invitation from

Designing a Better CMO Role
Why CMO role design is less than ideal and how to navigate it to achieve better outcomes
Kimberly A. Whitler

Making and Saving Millions through Brand Measurement
How implementing the ISO Brand Evaluation Standard has benefitted Start-ups
through Fortune 100s and the hurdles that are still to overcome
Edgar Baum
CEO, Avasta; Graduate Instructor, Finance of Brand Management, University of Toronto
Co-author of ISO Brand Evaluation Standard 20671

Financial Value of Brands
Neil Bendle
Associate Professor of Marketing, University of Georgia
MASB Advisory Council Chair

Common Language Marketing Dictionary Update
Todd Kaiser
Common Language in Marketing Project

Finance in Marketing Education
Resources for Academics and Professionals
Erich Decker-Hoppen
MASB Director of Communication

Joseph Plummer MASB Trailblazer Award presentation
presented by Joe Plummer!