MASB SUMMER SUMMIT 2024
Driving Growth Through Marketing Accountability
Rutgers Business School – New Brunswick
100 Rockafeller Road, Piscataway, New Jersey [free parking available]
Thursday, August 8, 8 AM through Friday, August 9, 1 PM
with lunch Thursday and reception/dinner Thursday evening
request your invitation from events@themasb.org
PROGRAM
THURSDAY MORNING 8 AM – Noon
Registration & Networking Breakfast
Report on MASB and Marketing Accountability
Joanna Seddon, MASB CEO
The value of measuring brand as a revenue and valuation driver
DESCRIPTION
Dawn Colossi, CMO, Software AG, & Edgar Baum, Founder & CEO, Avasta
From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights
DESCRIPTION
Jerry Nichols, VP Marketing Data, Analytics, and Insights, Bottomline
LUNCH
THURSDAY AFTERNOON 1 – 5:30 PM
What do investment analysts really think about marketing?
DESCRIPTION
Fran Cassidy, Cassidy Media/Institute of Practitioners in Advertising UK
How Analytics Shapes Marketing Success in Today’s Connected World
DESCRIPTION
Shardul Wartikar, VP Strategic Analytics, Kantar
Naming Rights – More than just putting your name on a building
Ray Katz, COO/Co-Founder, Collegiate Sports Management Group
NEW MEMBER SPOTLIGHT: Mondelēz
Michelle Gibb, VP Insights & Analytics, Mondelēz International
Sustainability as a Growth Driver
DESCRIPTION
Alfred Dupuy, Director, Valuation & Strategy, Brand Finance
FRIDAY MORNING 8 AM – Noon
Networking Breakfast
Measuring Creativity Panel
David W. Stewart, MASB Chair [Moderator];
Ann Marie Kerwin, WARC; Latha Sarathy, ANA
How to Leverage the Brand to Impress Your Investors
DESCRIPTION
Marc Fischer, Professor of Marketing Science and Analytics, University of Cologne
Economic Impact of Marketing Project Update
Nikhil Gharekhan, Managing Partner, Presciant
ISO Technical Committee 289 Communications Update
Erich Decker-Hoppen, ISO/TC289 Communications Task Group Convenor
THANKS TO OUR SPONSOR
