Session 1 February 25 | 1–4 PM ET

The Financial Value of Brands Imperative

Why Brands Must Be Valued in Financial Terms
Tony Pace, President/CEO, MASB

Spotlight Interview: David Haigh, CEO, Brand Finance

Sponsorship & Mega Events in the Evolving Pandemic

Panel 1: 2021 Learning So Far – Super Bowl LV & Daytona 500
Dan Donnelly, SVP Advertising Sales Marketing, FOX Sports
Norris Scott, SVP, Futures Sports an Octagon Agency
Ray Katz, COO, Collegiate Sports Management Group; Adjunct Professor, Columbia University

Sponsorship & Mega Events in the Evolving Pandemic

Panel 2: Back-to-Back Olympics/Paralympics
Paul Wilson, SVP Olympic Sales, NBCUniversal
Paul Bamundo, SVP Business Development/Marketing Partnerships, Laurel Road

Digital Marketing Accountability:
The Continuing Evolution of Digital Marketing

Karie Ford, Director, Marketing Communications, The LYCRA Company
Purush Papatla, Co-Director, Northwestern Mutual Data Science Institute

New Project Announcement: Media and Brand Engagement

Frank Findley, MASB Executive Director

Session 2 April 8 | 1–4 PM ET

Welcome and Introduction

David W. Stewart, PhD; MASB Chair
President’s Chair in Marketing and Law, Loyola Marymount University

Spotlight Interview: Ricardo Fort

• Founder, Sport By Fort Consulting
• Former VP, Global Sports & Entertainment Partnerships, The Coca-Cola Company

Interviewer: MASB President/CEO Tony Pace

Panel: Emerging Trends in Sponsorship

Ricardo Fort, Founder, Sport By Fort Consulting
Paul Pednault, Founder, Sponsorium International

Marketing in the Age of A.I.

Will Thompson
Chief Strategy Officer, Forbes Ignite

Digital Accountability: Addressing the Challenges

Karie Ford
Director, Corporate Communications, The LYCRA Company