The Boardroom Project/ANA Meeting
February 16–17, 2007
at The MMAP Center
Friday, February 16 (Noon–5:00PM)
Welcome | Blair, The MMAP Center
Academic Review | Stewart, USC
Why So Many Metrics? | Plummer, ARF
The Marketing Scientist’s Perspective | Duffy, Nielsen
The CMO’s Perspective | Mirque, ANA
The CFO’s Perspective | Benton, Benton Consulting
Saturday, February 17 (9:00AM–Noon)
Standards Bodies Have Benefited Operations & Finance | Benton
How One Might Work to Benefit Marketing | Stewart