Not all customers are brand-led the same way. Measuring where and when your brand matters can drive marketing efficiency by 20-45+ percent in driving revenue. Identifying the variability of when, where, and with who your brand drives purchasing decisions is critical.
At MASB Winter Summit on March 6, Edgar Baum, CEO of Avasta, provided a client case study demonstrating this insight in a B2B context that is just as relevant in B2C. Drawing from recent experience in running cross-industry brand measurement studies, Baum presented the consequences of sustained brand investment on revenue growth and profitability.
Grounded in the ISO Brand Evaluation standard, this presentation gives insights on how to apply this expertise within your own organization.
Check out all of the summit videos on The MASB Channel!