Haigh Recognized as Accountable Marketer
David Haigh’s innovative work on techniques for financial brand valuation helped lay the foundation for brands to be treated as …
David Haigh’s innovative work on techniques for financial brand valuation helped lay the foundation for brands to be treated as …
The ISO (International Organization for Standardization), recognized leader in setting international industry standards, brought together standards boards from around the …
The terms brand valuation and brand evaluation are in the news with the launch of unanimously-approved global standard ISO 20671 …
By working with ISO Consultants, the International Organization for Standardization, MASB is playing an increasingly influential role in the development …
The recently released ISO 20671 Brand Evaluation standard puts forth a “rigorous framework and set of principles” for regular brand …
The new ISO standard for Brand Evaluation is the Golden Ticket for marketers as it offers an integrated reporting process …
A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, …