Haigh Recognized as Accountable Marketer
David Haigh’s innovative work on techniques for financial brand valuation helped lay the foundation for brands to be treated as …
Category: Brand Evaluation Standards
Global Standards Organization Calls for Annual Brand Evaluations
The ISO (International Organization for Standardization), recognized leader in setting international industry standards, brought together standards boards from around the …
Brand Valuation vs. Brand Evaluation – What’s the Difference?
The terms brand valuation and brand evaluation are in the news with the launch of unanimously-approved global standard ISO 20671 …
Developing Global Brand Standards with ISO
By working with ISO Consultants, the International Organization for Standardization, MASB is playing an increasingly influential role in the development …
Defining Marketing’s Contribution to Firm Profitability
The recently released ISO 20671 Brand Evaluation standard puts forth a “rigorous framework and set of principles” for regular brand …
New ISO Standard Offers Integrated Brand Value Reporting Process
The new ISO standard for Brand Evaluation is the Golden Ticket for marketers as it offers an integrated reporting process …
New Brand Evaluation Standard ISO 20671 is Marketers’ Golden Ticket
A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, …