MASB MEMBERS (in order of joining)
MASB member organizations are devoted to elevating the role of the CEO by linking marketing to financial return. Their representatives serve as directors or advisors of MASB, Marketing Accountability Foundation trustees, and/or participate on project teams. We are grateful for their dedication to marketing accountability!
Advertising Research Foundation (ARF)
Marketing Science Institute (MSI)
Columbia University
Association of National Advertisers (ANA)
University of Pennsylvania – Wharton School of Business
University of Virginia – Darden School of Business
University of Cologne
American Association of Advertising Agencies (4A’s)
gugelplex.tv
Loyola Marymount University
Brand Finance
MSW Research
Media Rating Council
ESPN
Kantar
University of Wisconsin Milwaukee – Lubar School of Business
Cornell University – Johnson School of Management
University of Iowa – Tippie College of Business
University of Notre Dame – Mendoza College of Business
Global Marketing Impact
University of South-Eastern Norway
DoubleCheck Advertising
The Walt Disney Company
University of Georgia – Terry College of Business
Pernod Ricard
Avasta
Presciant
Johnson & Johnson
Samford University
Proof Analytics
Macquarie University
Catholic University of Eichstätt-Ingolstadt
Southern Methodist University
California State University, Long Beach
Mondelēz International
Carma Labs
University of Chicago Booth School of Business
Reddify
Quantum Sight
MMA Global
Cavincare
Missouri University of Science and Technology
Is your company or organization ready to start its marketing accountability journey?
Learn about MASB MEMBERSHIP.