Snack industry giant Mondelēz International is making a commitment to accountable marketing by joining MASB, the Marketing Accountability Standards Board. Nick Graham, Global Head of Insights & Analytics at Mondelēz, will serve as MASB Advisor. He has over 20 years’ experience in insights & analytics and prior to joining Mondelēz in 2021 spent almost a decade with PepsiCo in both global and local market insights leadership roles.
His team leverages a blend of data science and deep human insight to identify possibilities for growth and drive better business decisions. “At Mondelēz International, we’ve long been passionate believers in the value of marketing in driving growth,” said Graham. “We are delighted to be joining MASB and look forward to partnering with our peers to create new practices & standards to objectively link marketing activities to financial return.”
Mondelēz International, Inc empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate.
“I am thrilled to welcome Mondelēz International to MASB! It’s clear that there is a tremendous convergence of interests and priorities,” said MASB CEO Joanna Seddon. “Mondelēz will bring great value to MASB, particularly in the area of measuring the business impact of creativity. In return, MASB will contribute our expert team’s extensive knowledge and experience of best practices in marketing metrics and accountability to the theory and practice of marketing measurement within Mondelēz.”
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