During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Jerry Nichols from Bottomline will present “From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights.” Request your invitation from events@themasb.org.
Nichols will explain how Bottomline overcame the challenges of fragmented data, built comprehensive audience profiles, and refined sales intelligence to develop data-driven, go-to-market plans in less than 60 days. By focusing on data, technology, people and processes, Bottomline created a data-driven culture with marketing, sales, and product teams leveraging single-source-of-truth business intelligence solutions. These insights fueled demand generation efforts and were used at the corporate level to develop four-year product strategies, including total and serviceable addressable market, market penetration, and CAGR (compound annual growth rate).
Nichols is currently the Vice President of Marketing Data, Analytics, and Insights at Bottomline. where he leads the development, syndication, and scaling of business intelligence, advanced analytics, and data strategies to generate demand, simplify the selling/buying process, and increase brand awareness.
Prior to joining Bottomline in 2020, he built and led the advanced analytics and measurement practices for SAP Global Marketing and Communications, JWT New York, SAP North America, and Cisco Systems, Inc.
Jerry is both a marketing analytics and digital transformation enthusiast, writing blogs and speaking at the Forrester B2B summit and other professional venues. He is a member of the American Marketing Association New York. He has a Master’s Degree in Mathematical Sciences/Statistics from Virginia Commonwealth University and lives in Philadelphia, PA.
