The MarCom Project

The objective of this project was to effectively communicate the importance of MASB and its work to the advancement of the marketing discipline & business overall. Representatives from MASB Member Industry Associations comprised this team, recognizing that MASB will provide the heretofore critical missing links between the marketing & finance communities.

In 2016, this project evolved into the MASB Marketing Team, co-led by the Director of Membership and the Communications Specialist. Team members continue to include industry association representatives.