A.I. systems are bringing about a new age of transparency in marketing results. Fleeting is the time where returns from marketing and brand activities are ambiguous. Simultaneously, a new groundbreaking legal ruling in the McDonald’s Corporation Stockholder Derivative Litigation case has found that officers, including CMOs, have fiduciary responsibilities on par with that of directors and are personally subject to investor lawsuits. This includes negative results from marketing failures.
So how should marketing leaders organize their function for compliance with this new reality?
At MASB Spring Summit March 20-21, Mark Stouse, CEO of both Proof Analytics and Fiduciari, will present “CMO Fiduciary Responsibility in the Transparent Age of A.I.,” concerning the converging market forces that are remaking the CMO and other corporate officer roles:
- Unprecedented performance transparency and accountability as a result of AI.
- Delaware 2023 ruling expanding fiduciary duty and personal liability for all corporate officers for performance risk in their area of authority.
- Rapidly increasing numbers of shareholder lawsuits including corporate officers.
Stouse will explore ideas such as having a marketing compliance officer, structuring data for reporting, global standards, and liability insurance to address this challenging environment.
“Given where the marketplace is headed with regard to GTM accountability,” says Stouse, “I urge all marketing leaders to support MASB with your membership – and join us for the summit at SMU Cox!”
To participate in MASB Spring Summit 2025, request an invitation from [email protected].