Does Your Brand Have a Code of Conduct?
Do your brands have a Code of Conduct? Can you produce a document that says what a brand may and may not claim? Peter Fasano, founder and CEO of MassLogic Labs, believes that in this age of AI, it’s more …
Tag: brand management
Change Agent Yoch Joins MASB
“Change agent and future shaper” Eric Yoch has joined the Marketing Accountability Standards Board. Believing that authenticity is the foundation of successful brands, marketing, and products, he piloted Unilever’s first global project and has also worked in brand marketing at …
How Can “Old” Brands Survive? Join the discussion at MASB Summer Summit!
Were insufficient marketing efforts a key causal factor in the underperformance of Kraft Heinz and other venerable brands? Former marketing finance executive Jim Meier has his suspicions. “Most articles written during the unfolding Kraft Heinz story cite as key causal …