Sponsorship Accountability Pt 3: The Business Case for the Business Case
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
Tag: brand sponsorship
Sponsorship Accountability Part 1: Elusive Dream or Quantifiable Reality?
Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature …
MASB Tackling Sponsorship Accountability
According to the Independent Evaluation Group, global sponsorship spending on sports, entertainment, arts, causes and events is projected to increase …