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Home Posts tagged "data analytics"

Tag: data analytics

BrandEmbrace Metric Successfully Completes MASB Audit

BrandEmbrace® Expected Utility Metric Shown To Be a Valid, Reliable, Sensitive and Calibrated Predictor of Brand Preference BrandEmbrace®, a behavioral economics metric provided by Behavioral Science Lab, LLC (BSL) has completed the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship …

02/01/2018 02/05/2018
Read More"BrandEmbrace Metric Successfully Completes MASB Audit"
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