Brand Valuation Model Completed
MASB Summer Summit 2015 An empirically proven model for brand valuation and guiding investment decisions has been completed by MASB’s Brand Investment …
MASB Summer Summit 2015 An empirically proven model for brand valuation and guiding investment decisions has been completed by MASB’s Brand Investment …
MASB Summer Summit 2015 Transparency in metrics, processes and governance is essential for any business trying to improve return on marketing …
MASB Summer Summit 2015 MASB member companies are reporting a positive shift in the working relationship between marketing and finance …