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Home Posts tagged "ISO 10668"

Tag: ISO 10668

Brand Valuation or Brand Evaluation: What’s the Difference?

This week’s MASB Channel feature uses the Common Language Marketing Dictionary (marketing-dictionary.org) to define the two terms behind the ISO’s global brand standards – and introduces a new replacement term for one of them. Please give it a “thumbs-up” if …

12/03/2020 12/03/2020
Read More"Brand Valuation or Brand Evaluation: What’s the Difference?"

Developing Global Brand Standards with ISO

By working with ISO Consultants, the International Organization for Standardization, MASB is playing an increasingly influential role in the development of new global brand standards. In 2007, ISO set up Technical Committee 289 to draft an international standard on monetary …

06/20/2018 07/15/2018
Read More"Developing Global Brand Standards with ISO"
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