Insights from Unstructured (Big) Data for Marketing Value Purush Papatla, Professor of Marketing and Co-Director of the Northwestern Mutual Data Science Institute at the University of Wisconsin-Milwaukee demonstrates how unstructured (big) data have insights which, if extracted, can lead to …
Mark Stouse, CEO of Proof Analytics, believes, “The future of B2B GTM is rooted in increasingly T-shaped leadership, meaning a strong and permanent move away from function-first leaders to those who see GTM functions from a business-first and customer-first perspective.” …
Mark your calendar for MASB SUMMER SUMMIT 2023, August 9-10 at Marquette University in Milwaukee, Wisconsin. Program TBA. Request your invitation from [email protected]. MASB summits are important gatherings for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading …
Our Spring Zoom event on April 13 featured valuable presentations by some very profound marketing authorities, like the outstanding CMO Insights Panel and our Spotlight Interview. Check out all this sampling of summit sessions on the MASB Channel on YouTube, …
MASB Spring Summit 2023 features a CMO Insights Panel discussing “Demonstrating Marketing’s Contributions” with: Pamela Forbus, SVP/CMO, Pernod Ricard North America Kalli Chapman, VP/Head of Paid Media, Prudential Rafael Alcaraz, Head of Commercial Marketing Insights, CVS Health Additional sessions include: The BIG …
Don’t miss MASB Spring Summit 2023, April 13, 1-3 PM ET via Zoom, featuring: The BIG DEAL about Big Data & A.I. for Marketers Strategically leveraging big data and A.I. to make marketing more accountable Venkatesh (Venky) Shankar, Professor of …
Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching the new MASB brand and vision, sharing some powerful marketing content, presenting an important emerging issue, and discussing the role …
Marketing activities have traditionally focused on success in the product marketplace, but the C-Suite is increasingly requiring marketing to view its ultimate purpose as contributing to the enhancement of shareholder returns. The reinvigoration of the accountability functions of marketing through …
Meet MASB’s new CEO, Joanna Seddon, at MASB Fall Summit 2022, taking place Thursday & Friday, Oct. 13-14 at Columbia Business School‘s new Manhattanville Campus in New York City. Remote participation is available for Thursday only. Request your invitation today from [email protected] REMOTE …
MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from [email protected]. Designing a Better CMO Role Why CMO role design is less than ideal and how to navigate it to achieve better …
