MASB Fall Summit Program
Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching …
Tag: marketing events
Srinivasan to Present “Marketing and Firm Value”
Marketing activities have traditionally focused on success in the product marketplace, but the C-Suite is increasingly requiring marketing to view …
Join Us for MASB Fall Summit Oct 13-14
Meet MASB’s new CEO, Joanna Seddon, at MASB Fall Summit 2022, taking place Thursday & Friday, Oct. 13-14 at Columbia Business School‘s …
MASB Spring Summit: CMO Role, Brand Measurement & more
MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing …
Fall Summit Revisited
Catch up on the conversations at MASB Fall Summit 2021, Nov. 11 at the Union League Club in Manhattan and …
Marketing Accountability Means Economic Growth, Says Pace
According to MASB President/CEO Tony Pace, the Marketing Accountability Standards Board is on track in delivering on its goal of …
MASB Fall Summit: CMO Role & Tenure, NIL+I Sponsorship and more!
Compelling Topics: Realtime Marketing, CMO Role & Tenure, NIL+I Sponsorship, and Digital Marketing Accountability Join us at MASB Fall Summit …
2020: The Year in Marketing Accountability
Despite the challenges brought by the Covid-19 pandemic, 2020 was a productive one for MASB and its project teams. Besides …