Check out Why Brands MUST Be Valued in Financial Terms, Episode 10 of the Making Marketing Accountable webinar series, featuring co-authors Jim Meier & Frank Findley. Then order your copy of The Financial Value of Brands Imperative – Second Edition. …
We are delighted to be returning to Chicago for MASB Summer Summit 2025 at DePaul University Kellstadt Graduate School of Business! The event takes place Wednesday, Aug. 13, 8 AM – 5 PM, and Thursday, Aug. 14, 8 AM – …
If you weren’t able to participate in our event at SMU Cox School of Business last month, visit The MASB Channel on YouTube and check out these outstanding sessions: MASB SPRING SUMMIT 2025 on THE MASB CHANNELRequest your invitation to our next …
Marketing measurement providers Avasta and Liquid have collaborated to produce the Challenger Index, a report for both the B2B and B2C sectors offering a strategic perspective to evaluate brand strength, market alignment and potential for growth. At MASB Spring Summit, Mar. …
How can sports marketers use all of the new technologies to make informed decisions, drive marketing strategy, and cultivate brand loyalty? How is sports marketing success measured? These and many other questions will be answered by the Sports Marketing Discussion …
“Amidst the hype surrounding the potentially disruptive impact of A.I. on marketing analytics, there is a need to set realistic expectations.” At MASB Spring Summit, Mar. 20-21 at SMU Cox School of Business, Jean-Pierre Dubé from the University of Chicago – …
In 2019, the Texas Rangers were playing their final season in beloved Globe Life Park while gearing up to unveil Globe Life Field, a sparkling new ballpark designed for the next generation of fans. This exciting chapter sparked the beginning …
A.I. systems are bringing about a new age of transparency in marketing results. Fleeting is the time where returns from marketing and brand activities are ambiguous. Simultaneously, a new groundbreaking legal ruling in the McDonald’s Corporation Stockholder Derivative Litigation case …
As digital privacy regulations tighten and third-party cookies phase out, marketers face new challenges in measuring and optimizing their campaigns. Traditional data-driven methods, once reliant on granular user tracking, must now adapt to a privacy-first world. At MASB Spring Summit …
Mark your calendar for MASB SPRING SUMMIT 2025, March 20-21 at Southern Methodist University Cox School of Business in Dallas, Texas! Program TBA. Non-members, request your invitation from events@themasb.org.
