Marquette U to Host MASB Summer Summit

Mark your calendar for MASB SUMMER SUMMIT 2023, August 9-10 at Marquette University in Milwaukee, Wisconsin. Program TBA. Request your invitation from events@themasb.org. MASB summits are important gatherings for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading …

MASB Spring Summit on Video

Our Spring Zoom event on April 13 featured valuable presentations by some very profound marketing authorities, like the outstanding CMO Insights Panel and our Spotlight Interview. Check out all this sampling of summit sessions on the MASB Channel on YouTube, …

CMO Insights Panel to Discuss “Demonstrating Marketing’s Contributions”

MASB Spring Summit 2023 features a CMO Insights Panel discussing “Demonstrating Marketing’s Contributions” with: Pamela Forbus, SVP/CMO, Pernod Ricard North America Kalli Chapman, VP/Head of Paid Media, Prudential Rafael Alcaraz, Head of Commercial Marketing Insights, CVS Health Additional sessions include: The BIG …

MASB Fall Summit Program

Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching the new MASB brand and vision, sharing some powerful marketing content, presenting an important emerging issue, and discussing the role …