Shankar Joins MASB As Advisory Council Chair
The Marketing Accountability Standards Board (MASB) is proud to announce that the Advisory Council chair left by new board member …
Tag: marketing leaders
Advisory Council Chair Bendle Joins MASB Board
After a remarkably productive and extended term as Advisory Council Chair for the Marketing Accountability Standards Board (MASB), Neil Bendle …
Shankar Recognized as Accountable Marketer
Venkatesh “Venky” Shankar’s pioneering works on marketing mix models and attribution techniques have advanced the state-of-the-art in ROI measurement. Multiple …