In the ecosystem of marketing accountability, investment analysts can be a core stakeholder group. Their questions and attitudes can affect focus and strategies – including marketing. At MASB Summer Summit, Aug. 8-9 at Rutgers Business School, Fran Cassidy of Cassidy Media …
During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Jerry Nichols from Bottomline will present “From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights.” Request your invitation from events@themasb.org. Nichols will explain how Bottomline overcame …
Creative strategy and accounting for creative impact will be the subject of the Measuring Creativity panel at MASB Winter Summit on March 6. Moderated by Kerry Benson, Creative Solutions Lead at Kantar, the panel will include David Kimmett, Director of Advertising Messaging …
Kate Sirkin, EVP, Global Data Partnerships at Publicis Epsilon, has received the 2023 Margaret H. Blair Award for Marketing Accountability, presented at MASB Summer Summit by Chair David W. Stewart. Kate spearheaded and nurtured many initiatives which put in place …
Mark Stouse, CEO of Proof Analytics, believes, “The future of B2B GTM is rooted in increasingly T-shaped leadership, meaning a strong and permanent move away from function-first leaders to those who see GTM functions from a business-first and customer-first perspective.” …
The Marketing Accountability Standards Board (MASB) is proud to announce that the Advisory Council chair left by new board member Neil Bendle is going to marketing science thought leader Venkatesh “Venky” Shankar, Ford Chair Professor in Marketing & E-Commerce and Director …
After a remarkably productive and extended term as Advisory Council Chair for the Marketing Accountability Standards Board (MASB), Neil Bendle is taking a seat on the MASB Board of Directors. Member of the council since 2016 and chair since 2017, …
Venkatesh “Venky” Shankar’s pioneering works on marketing mix models and attribution techniques have advanced the state-of-the-art in ROI measurement. Multiple marketers have successfully used these to annually benchmark their performance and adjust their marketing strategies and tactics. At its fall …
