According to the MASB Sustainable Marketing Accountability (SMA) Project, “sustainability should never be a way for managers to justify ideas that haven’t been fully thought through, nor should it be a way for companies to appeal to consumers with false …
The MASB Sustainability Marketing Project recognized World Brand Day 2025 with a video celebrating four brands that have sustainability built into their business models: Tony’s ChocoLonely, Emmy Store, Relove and ThredUp. Featuring Neil Bendle from the University of Georgia, Johanna …
On Sep. 25, Neil Bendle, Associate Professor of Marketing at the University of Georgia and MASB Director, presented the webinar, Demonstrating the Value of Sustainability Investments. Marketing accountability provides a useful way to help demonstrate the value of investments in …
