During MASB Summer Summit, Aug. 8–9 at Rutgers Business School, Dawn Colossi and Edgar Baum will present “The Value of Measuring Brand as a Revenue and Valuation Driver.” Request your invitation from events@themasb.org.
Colossi is CMO at Software AG and the former CMO of FocusVision. Baum is founder and CEO of Avasta.
In this joint presentation, Dawn and Edgar will share the financial benefit to the business in measuring the strength and weakness of the brand to inform corporate strategy and exit planning as a private equity owned B2B company.
They will cover how critical it is to understand the state of the market from the perspective of the customer and how this knowledge ultimately led to a merger with a direct competitor that was rebranded as Forsta.
MASB SUMMER SUMMIT 2024 takes place Thursday, August 8, 9 AM through Friday, August 9, 1 PM, at Rutgers Business School – New Brunswick; 100 Rockafeller Road, Piscataway, New Jersey. Reception and dinner Thursday evening. Request your invitation from events@themasb.org.
