The Who’s Who of Marketing Accountability

MASB Summer Summit 2019 was a terrific exchange of marketing wisdom and fresh ideas at the remarkable Blackstone Hotel in downtown Chicago – with many of today’s brightest minds in marketing measurement and research. Thanks to all who participated, and don’t miss MASB Winter Summit 2020, late February in New York City!

MASB President/CEO Tony Pace opens with Carpe Brand!
Pam Forbus of The Walt Disney Company on “Making Multi-billion-dollar Blockbusters.”
Dartmouth College Professor of Marketing Kevin Lane Keller explains “The Moribund Effect.”
Hugo Lagarda of BBVA on the Financial Measurement of Sponsorships
Brand Value discussion with Pace, Stephen Diorio of Forbes and Professor Dave Reibstein of The Wharton School.
Pace interviews Dr. Purush Papatla and Keri McConnell of the Northwestern Mutual Data Science Institute
Christian Gradlmuller on SC Johnson’s Modern Marketing Reality
Prof. Dave Stewart of Loyola Marymount University, MASB Chair
Sponsorship Panel with Pace, Lagarda, Tom Lillig of Stone Ward Advertising and Ken Valdiserri of TVU Networks.
Andrew Fishkin of Navigate Research on Sponsorship Capabilities
MASB Advisor Henrik Christensen on Sponsorship Accountability
MASB Executive Director Frank Findley on Brand Evaluation Standards

 

photos by Erich Decker-Hoppen ©2019 MASB