Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for the macro challenges of marketing, it’s also marketers’ mindsets and those of their stakeholders.”
Thompson has become a global tour de force on the subject of AI’s challenges and opportunities for marketing, and he will add to his canon speaking on Marketing in the Age of A.I. at MASB Winter Summit 2021 Session 2, April 8, 1-4 PM ET.
Request an invitation from events@themasb.org.
“The way to cut a straight road in the age of AI in marketing is to start with the customer, NOT THE TECHNOLOGY,” says Thompson.
Formerly SVP Insights & Strategy at Forbes, Thompson is now Chief Strategy Officer for the recently launched Forbes Ignite, “a social innovation coalition of CXOs, board members, tech and AI leaders, scientists and creators on a mission to solve the world’s most pressing challenges.” A license partner of Forbes Media, Forbes Ignite “taps the collective intelligence of the world’s brightest minds to help companies create profitable social impact and accelerate the innovation capacity of their teams.”
Thompson’s presentation at MASB Winter Summit 2020 was one of our highest rated ever. Don’t miss this visionary on April 8. Request an invitation from events@themasb.org.