Join us Wednesday, June 18, Noon ET, for Why Brands MUST Be Valued in Financial Terms, Episode 10 of the Making Marketing Accountable webinar series, featuring Jim Meier & Frank Findley, co-authors of The Financial Value of Brands Imperative – Second Edition.
Marketing exists to drive profitable and sustainable growth through increased demand. Since growth is measured in financial terms, the strength of brands and the resulting customer franchise must also be expressed and analyzed in financial terms. Findley and Meier will discuss how regular measurement and analysis of the financial value of brands demonstrates the material contribution of brands to the overall value of the enterprise and is an excellent decision- making tool to enhance long-term enterprise value.