Winter Summit 2021

Thank you for participating in our event. Presentation decks will be available to attendees for one month. Members have unlimited access on the PAST SUMMITS page.

Session 1 February 25 | 1–4 PM ET

Marketing on the Leading Edge: New Trends in Financial Brand Value, Engagement and Sponsorship


Welcome and Charge
Financial Value of Brand Imperative/Spotlight Interview: David Haigh
Sponsorship Panels
Digital Marketing Accountability
Announcements & Conclusions


Financial Value of Brands Imperative

MASB President/CEO Tony Pace presents the Marketing Accountability Standards Board’s position on the crucial issue of monetary brand valuation and then brings in the perspective of Brand Finance CEO David Haigh.

Sponsorship & Mega Events in the Evolving Pandemic

Panel 1: 2021 Learning So Far – Super Bowl LV & Daytona 500
MASB President/CEO Tony Pace leads the discussion with Dan Donnelly of Fox Sports, Norris Scott of FuturesSport and Ray Katz of Collegiate Sports Management Group.

Sponsorship & Mega Events in the Evolving Pandemic

Panel 2: Endless Olympics/Paralympics 2021-22
MASB President/CEO Tony Pace talks with Paul Wilson of NBCUniversal and Paul Bamundo of Laurel Road about the challenges faced by these two great sporting events.

The Continuing Evolution of Digital Marketing

Karie Ford of the LYCRA Company and Purush Papatla of the Northwestern Mutual Data Science Institute outline key challenges in bring accountability to the digital marketing space.

These and many more videos can also be viewed directly on YouTube’s MASB Channel.