The Accountability Journey and Points of View
August 14 & 15, 2008
at Starcom MediaVest Group
Thursday, August 14, 9:00AM–5:00PM
Long-Term Impact Project: Overview & Status | Hanssens, UCLA
The Street Project: Overview & Status | Tisor, MSP
CFO Outreach Project: Final Review for Posting | Plummer, Columbia
Where Marketers Stand in Accountability Journey | Mirque, ANA
Where Marketing Researchers Stand | Rubinson, ARF
MASB In the Eyes of Campbell Soup Company | Woodard, Campbell’s
Activities & Metrics Catalogue Project: Overview & Status | Sirkin, SMG
Direct Marketing: What is Known & DMA Point of View | Johnson, DMA
Friday, August 15, 8–Noon
Practice: Measuring On-Line @ Microsoft | Uyenco, Microsoft APS Group
On-Line Project: Overview & Status | Plummer; Chakraborty, Nielsen