MASB Summits

MASB Spring Summit March 20-21 SMU Cox

MASB SPRING SUMMIT 2025

Finding Marketing Opportunities in Disruption
Pricing and Brand • Brand Nationalism • Regulations Reduction

March 20-21, 2025 • Southern Methodist University Cox School of Business • Dallas TX

FEATURING

Trends and Challenges in Global Analytics for Brand Marketers

Richardo Cuellar, Global Director, Analytics
PepsiCo & FritoLay

Revisiting Marketing Mix Modeling in the Age of Privacy Concerns

Venky Shankar, Brierley Endowed Professor
& Academic Director, BICE,
SMU Cox School of Business
Jean-Pierre Dubé MASB AdvisorPricing Accountability

Jean-Pierre Dube, Kilts Distinguished Professor,
University of Chicago Booth School of Business
2025 Margaret H. Blair Award
for Marketing Accountability

More Sessions TBA

request your invitation from [email protected]

 

MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.

This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.

Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from [email protected].

Summit session videos are available on the MASB Channel.

See also SUMMIT NEWS and  PAST SUMMIT OVERVIEWS.