Two awards were presented to three well-deserving individuals at MASB Summer Summit, Aug. 8-9 in Chicago. Kevin Lane Keller, Ph.D., and Roger Sinclair, Ph.D., were jointly awarded the inaugural Margaret H. Blair Award for Marketing Accountability. They co-authored two articles published in the Journal of Brand Management, A Case for Brands as Assets (2014) …
MASB Summer Summit 2019 was a terrific exchange of marketing wisdom and fresh ideas at the remarkable Blackstone Hotel in downtown Chicago – with many of today’s brightest minds in marketing measurement and research. Thanks to all who participated, and don’t miss MASB Winter Summit 2020, late February in New York City! photos …
The 2019 MASB Summer Board Meeting & Summit takes place Aug. 8–9 at the historic Blackstone Hotel, 636 South Michigan Avenue, Chicago IL. The program runs from 8 AM – 5 PM followed by reception and dinner on Thursday, and 8 AM–Noon on Friday. Slated to attend include Pam Forbus, SVP Consumer Analytics, Insights …
During MASB Winter Summit 2019 in San Diego last week, contributors to the MMAP Metric Catalog received awards to recognize the certification of their marketing metrics. MASB’s Marketing Metric Audit Protocol is a formal process for connecting marketing activities to the financial performance of the firm. It includes the conceptual linking of marketing activities to …
The vanguard of Marketing Accountability gathered at MASB Winter Summit 2019 in San Diego last week to analyze and strategize on sponsorship accountability, digital accountability, brand assessment, marketing value, metric certification and much more. Don’t miss out on our upcoming events!
MASB Fellow Stephen Diorio of the Forbes Marketing Accountability Initiative will lead a session on The Marketing Value Chain at MASB Winter Summit 2019 in San Diego this month. With 2019 dubbed ‘The Year of Brand Valuation’, recognizing Marketing’s role in creating enterprise value is critical. To aid in this, Diorio has created a general framework …
Customizing Sponsorship Assets to Maximize Marketer Return will be addressed by Evan Greene, CMO of The Recording Academy, at MASB Winter Summit 2019, Feb. 26-27 in San Diego. The format will be an interactive discussion with MASB President & CEO Tony Pace. MASB has partnered with the ANA (Association of National Advertisers) for the Sponsorship …
MASB is heading to the West Coast! The 2019 MASB Winter Board Meeting and Summit will be held at the Hilton San Diego Bayfront, 1 Park Boulevard, San Diego; Tuesday, February 26, 7:30 am – 6:00 pm with dinner afterward, and Wednesday, February 27, 8:00 am – Noon. This event is being held in conjunction …
Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with a relaunch of the Common Language Marketing Dictionary on a new platform slated for early September. Earlier this month at MASB Summer Summit in Boston, project team co-leader John Gaski of Notre Dame University …