Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for the macro challenges of marketing, it’s also marketers’ mindsets and those of their stakeholders.” Thompson has become a global tour de force on the subject of AI’s challenges and opportunities for marketing, and he …
Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain will be discussed at the second session of MASB Winter Summit 2021, a remote event happening April 8, 1-4 PM ET. Request an invitation from events@themasb.org. MASB President/CEO Tony Pace will interview Ricardo Fort, …
MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial valuation of brands, sponsorship marketing post pandemic, and digital marketing accountability. If you weren’t able to attend, check out these videos – and mark your calendar for Session 2, April 8, 1-4 PM ET. …
The Covid-19 pandemic has had a tremendous impact on both sports, sports sponsorship and event sponsorship. Sponsorship & Mega Events in the Evolving Pandemic will be viewed through two lenses at the upcoming MASB Winter Summit, February 25, 1-4 PM ET. In Panel 1, Norris Scott, SVP of Futures Sports and former VP of Analytics …
Marketing on the Leading Edge is the theme of MASB Winter Summit 2021, and Brand Finance CEO David Haigh will bring the perspective of a global leader in brand valuation in a spotlight interview with MASB President/CEO Tony Pace. Haigh represents the British Standards Institute on ISO Technical Committee 289, working with MASB (which …
Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020. Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the …
MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring the Great ENGAGEMENT Debate! REGISTER for MASB SUMMER SUMMIT SESSION 3 Gary Vaynerchuk Measures and Value of Engagement Spotlight Interview Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia The Great ENGAGEMENT Debate What is their value and …
MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk and marketing measurement pioneer Joanna Seddon! REGISTER for MASB SUMMER SUMMIT SESSION 3 Measures and Value of Engagement Engagement Keynote Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia Media and Brand Engagement …
The third and final session of MASB Summer Summit 2020 happens Oct. 15, 1 – 4 PM ET, and features an interview on brand valuation metrics with Joanna Seddon, former President, Global Brand Consulting, at Ogilvy and Chair of the AMA Marketing Hall of Fame. REGISTER for SESSION 3 Measures and Value of Engagement Measuring …
If you weren’t able to attend the Aug. 6 or Sep. 17 sessions of MASB Summer Summit 2020, you can check out the highlights on the MASB Channel: SESSION 1: Financial Value of Brands Panel (complete discussion) SESSION 1: Financial Value of Brands Panel (excerpt featuring Jim Meier) SESSION 2: Future of Sponsorships Panel …