Fall Summit Videos on the MASB Channel
MASB Fall Summit 2022 at Columbia Business School was loaded with great presenters and outstanding content on numerous aspects of …
Category: MASB Summits
Shankar Recognized as Accountable Marketer
Venkatesh “Venky” Shankar’s pioneering works on marketing mix models and attribution techniques have advanced the state-of-the-art in ROI measurement. Multiple …
Haigh Recognized as Accountable Marketer
David Haigh’s innovative work on techniques for financial brand valuation helped lay the foundation for brands to be treated as …
Joanna Seddon on Elevating the CMO
The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue …
MASB Fall Summit Program
Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching …
Measuring VISA Sports Sponsorship Value
Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …
Srinivasan to Present “Marketing and Firm Value”
Marketing activities have traditionally focused on success in the product marketplace, but the C-Suite is increasingly requiring marketing to view …
Join Us for MASB Fall Summit Oct 13-14
Meet MASB’s new CEO, Joanna Seddon, at MASB Fall Summit 2022, taking place Thursday & Friday, Oct. 13-14 at Columbia Business School‘s …
Ebben Celebrated as MASB Trailblazer
The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, …
MASB Spring Summit: CMO Role, Brand Measurement & more
MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing …