Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020. Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the …
MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring the Great ENGAGEMENT Debate! REGISTER for MASB SUMMER SUMMIT SESSION 3 Gary Vaynerchuk Measures and Value of Engagement Spotlight Interview Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia The Great ENGAGEMENT Debate What is their value and …
MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk and marketing measurement pioneer Joanna Seddon! REGISTER for MASB SUMMER SUMMIT SESSION 3 Measures and Value of Engagement Engagement Keynote Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia Media and Brand Engagement …
The third and final session of MASB Summer Summit 2020 happens Oct. 15, 1 – 4 PM ET, and features an interview on brand valuation metrics with Joanna Seddon, former President, Global Brand Consulting, at Ogilvy and Chair of the AMA Marketing Hall of Fame. REGISTER for SESSION 3 Measures and Value of Engagement Measuring …
If you weren’t able to attend the Aug. 6 or Sep. 17 sessions of MASB Summer Summit 2020, you can check out the highlights on the MASB Channel: SESSION 1: Financial Value of Brands Panel (complete discussion) SESSION 1: Financial Value of Brands Panel (excerpt featuring Jim Meier) SESSION 2: Future of Sponsorships Panel …
Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been presented the Joseph Plummer MASB Trailblazer Award by the Marketing Accountability Standards Board during its recent online summer summit. The award recognizes individuals who embody the spirit of marketing accountability and have been instrumental …
Due to the ongoing challenges of traveling and gathering, MASB will be holding its 2020 Summer Summit remotely in a series of 2-1/2 to 3 hour Zoom events. The second and third take place Sep. 17 and Oct. 8, 12:30 – 3:30 PM ET. Session 2 ○ Sept 17 The Future of Sponsorships & The Financial …
REGISTER for MASB SUMMER SUMMIT SESSION 1 AUG. 6 Brand Value is the theme of the first session of MASB Summer Summit on August 6 and everyone is invited. The remote, online program will include: • Brand Value Practitioner Panel • Adoption of Brand Valuation – New Insights from ANA/MASB • New ISO Standard …
Due to the challenges of traveling and gathering that look to continue through next season, MASB Summer Summit 2020 will be conducted remotely in a series of 2-1/2 to 3 hour Zoom events with this tentative schedule: August 6 12:30 – 3:30 ET September 17 12:30 – 3:30 ET October 8 12:30 – 3:30 …
Insights on sponsorship accountability, digital accountability, brand value and more were abundant at MASB Winter Summit 2020 at the Union League Club in Manhattan. We had an outstanding array of speakers and panelists as well as a very inquisitive audience. Thanks to everyone who participated!