Common Language Marketing Dictionary Upgrade Announced

Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with a relaunch of the Common Language Marketing Dictionary on a new platform slated for early September. Earlier this month at MASB Summer Summit in Boston, project team co-leader John Gaski of Notre Dame University …

Sponsorium Joins MASB, Sponsorship Accountability Metrics Project

Montreal-based firm Sponsorium International is bringing 25 years of experience in sponsorship and community investment management to the Marketing Accountability Standards Board and its Sponsorship Accountability Metrics (SAM) Project. “Joining MASB, and specifically being a part of the Sponsorship Accountability Metrics Project, is a natural for Sponsorium,” said President and Founder Paul Pednault. “We …

MASB Plans Digital Marketing Accountability Project

“In the future, there can be no marketing accountability if digital is not accountable.” This was the message delivered at MASB Summer Summit in Boston last week during the Digital Marketing Accountability session presented by MASB Advisor Charles Cantu. After showing that digital ad spending now surpasses television while the ability to measure digital …

Who Was Who at MASB Winter Summit 2018

Our gathering last month in New Orleans was a terrific collection of marketing thought leaders putting their minds to such issues as sample quality, sponsorship metrics and digital advertising accountability. Check out the Who’s Who of Marketing Accountability from MASB Winter Summit 2018. Summits come twice per year. Don’t miss MASB Summer Summit 2018, August …

Creating Pillars of Quality for Respondent Sampling

“There are existing standards for sampling practices,” says Frank Findley, “but there is growing sentiment that they are not substantial enough for modern day. We’re looking to create pillars of quality that potentially extend the existing standards.” Findley, Executive Director of the Marketing Accountability Standards Board, led the Respondent Sample Quality Panel at MASB …

Practical & Profitable Actions for Marketers

The contribution of marketing to enterprise value in an intangible, digitally-driven economy is significant – often more than 50 percent, according to the recently released Forbes Marketing Accountability Report. Based on a global survey of 800 marketing executives, the 90-page analysis also reveals that: Marketers who invest in building organizational incentives, processes, systems and skills to improve marketing performance measurement and …

February’s Winter Summit Agenda

2018 Winter Board Meeting & Summit, Feb 22-23, New Orleans MASB is validating marketing’s contribution to growth. Join key leaders and influencers as we put the marketing accountability spotlight on DIGITAL ADVERTISING and BRAND SPONSORSHIP METRICS, with reports on our innovative projects and the Forbes Marketing Accountability Initiative powered by MASB. Start your marketing …