Compelling Topics: Realtime Marketing, CMO Role & Tenure, NIL+I Sponsorship, and Digital Marketing Accountability Join us at MASB Fall Summit 2021 on Nov. 11, 9 AM – 4 PM at the historic Union League Club in Midtown Manhattan, New York City. Remote attendance through Zoom is also available. Request an invitation from events@themasb.org. PROGRAM Spotlight …
Will Thompson thinks that when it comes to artificial intelligence, “the problem isn’t just the inadequacy of the tools for the macro challenges of marketing, it’s also marketers’ mindsets and those of their stakeholders.” Thompson has become a global tour de force on the subject of AI’s challenges and opportunities for marketing, and he …
Sports sponsorship marketing will be a new frontier once the pandemic has allowed venues to reopen, and the unfamiliar terrain will be discussed at the second session of MASB Winter Summit 2021, a remote event happening April 8, 1-4 PM ET. Request an invitation from events@themasb.org. MASB President/CEO Tony Pace will interview Ricardo Fort, …
MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial valuation of brands, sponsorship marketing post pandemic, and digital marketing accountability. If you weren’t able to attend, check out these videos – and mark your calendar for Session 2, April 8, 1-4 PM ET. …
Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020. Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the …
Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been presented the Joseph Plummer MASB Trailblazer Award by the Marketing Accountability Standards Board during its recent online summer summit. The award recognizes individuals who embody the spirit of marketing accountability and have been instrumental …
Insights on sponsorship accountability, digital accountability, brand value and more were abundant at MASB Winter Summit 2020 at the Union League Club in Manhattan. We had an outstanding array of speakers and panelists as well as a very inquisitive audience. Thanks to everyone who participated!
MASB Summer Summit 2019 was a terrific exchange of marketing wisdom and fresh ideas at the remarkable Blackstone Hotel in downtown Chicago – with many of today’s brightest minds in marketing measurement and research. Thanks to all who participated, and don’t miss MASB Winter Summit 2020, late February in New York City! photos …
The vanguard of Marketing Accountability gathered at MASB Winter Summit 2019 in San Diego last week to analyze and strategize on sponsorship accountability, digital accountability, brand assessment, marketing value, metric certification and much more. Don’t miss out on our upcoming events!
Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with a relaunch of the Common Language Marketing Dictionary on a new platform slated for early September. Earlier this month at MASB Summer Summit in Boston, project team co-leader John Gaski of Notre Dame University …