Seddon Recognized for Marketing Accountability, Marketing Hall of Fame

Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020. Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the …

The Great ENGAGEMENT Debate TOMORROW!

MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring the Great ENGAGEMENT Debate!     REGISTER for MASB SUMMER SUMMIT SESSION 3 Gary Vaynerchuk Measures and Value of Engagement Spotlight Interview Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia The Great ENGAGEMENT Debate What is their value and …

Vaynerchuk to Talk Engagement at Thursday Summit

MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk and marketing measurement pioneer Joanna Seddon!     REGISTER for MASB SUMMER SUMMIT SESSION 3 Measures and Value of Engagement Engagement Keynote  Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia Media and Brand Engagement …

Farris Recognized as Trailblazer for Developing Marketing Dictionary

Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been presented the Joseph Plummer MASB Trailblazer Award by the Marketing Accountability Standards Board during its recent online summer summit. The award recognizes individuals who embody the spirit of marketing accountability and have been instrumental …

MASB Summer Summit Going Remote

Due to the challenges of traveling and gathering that look to continue through next season, MASB Summer Summit 2020 will be conducted remotely in a series of 2-1/2 to 3 hour Zoom events with this tentative schedule: August 6 12:30 – 3:30 ET September 17 12:30 – 3:30 ET October 8 12:30 – 3:30 …