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Marketing Accountability Standards Board | MASB
Marketing Accountability Standards Board | MASB
Elevating the Role of the CMO
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  • ABOUT US
    • MASB Overview [PDF]
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
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Home Archive for category "MASB Summits"

Category: MASB Summits

Fall Summit Videos on the MASB Channel

MASB Fall Summit 2022 at Columbia Business School was loaded with great presenters and outstanding content on numerous aspects of …

10/27/2022 10/27/2022
Read More"Fall Summit Videos on the MASB Channel"

Shankar Recognized as Accountable Marketer

Venkatesh “Venky” Shankar’s pioneering works on marketing mix models and attribution techniques have advanced the state-of-the-art in ROI measurement. Multiple …

10/17/2022 10/17/2022
Read More"Shankar Recognized as Accountable Marketer"

Haigh Recognized as Accountable Marketer

David Haigh’s innovative work on techniques for financial brand valuation helped lay the foundation for brands to be treated as …

10/17/2022 10/17/2022
Read More"Haigh Recognized as Accountable Marketer"

Joanna Seddon on Elevating the CMO

The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue …

10/11/2022 10/28/2022
Read More"Joanna Seddon on Elevating the CMO"

MASB Fall Summit Program

Please join us for an exciting and thought-provoking program at MASB Fall Summit 2022, Thursday & Friday, October 13-14. We will be launching …

10/07/2022 10/12/2022
Read More"MASB Fall Summit Program"

Measuring VISA Sports Sponsorship Value

Investment in sponsorships, partnerships and experiential marketing continues to grow as brands look for the best way to engage with …

09/22/2022 10/07/2022
Read More"Measuring VISA Sports Sponsorship Value"

Srinivasan to Present “Marketing and Firm Value”

Marketing activities have traditionally focused on success in the product marketplace, but the C-Suite is increasingly requiring marketing to view …

09/06/2022 09/06/2022
Read More"Srinivasan to Present “Marketing and Firm Value”"

Join Us for MASB Fall Summit Oct 13-14

Meet MASB’s new CEO, Joanna Seddon, at MASB Fall Summit 2022, taking place Thursday & Friday, Oct. 13-14 at Columbia Business School‘s …

09/02/2022 09/20/2022
Read More"Join Us for MASB Fall Summit Oct 13-14"

Ebben Celebrated as MASB Trailblazer

The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, …

04/11/2022 04/12/2022
Read More"Ebben Celebrated as MASB Trailblazer"

MASB Spring Summit: CMO Role, Brand Measurement & more

MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing …

03/22/2022 04/11/2022
Read More"MASB Spring Summit: CMO Role, Brand Measurement & more"

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