Previously scheduled for Oct. 8, MASB will be holding the third session of our remote, online Summer Summit on October 15, 1 – 4 PM ET. The session, Measures and Value of Engagement, will include a keynote address, panel discussion with live Q&A, and the Margaret H. Blair Award for Marketing Accountability presentation. REGISTER for SESSION 3 Due to …
Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been presented the Joseph Plummer MASB Trailblazer Award by the Marketing Accountability Standards Board during its recent online summer summit. The award recognizes individuals who embody the spirit of marketing accountability and have been instrumental …
Due to the ongoing challenges of traveling and gathering, MASB will be holding its 2020 Summer Summit remotely in a series of 2-1/2 to 3 hour Zoom events. The second and third take place Sep. 17 and Oct. 8, 12:30 – 3:30 PM ET. Session 2 ○ Sept 17 The Future of Sponsorships & The Financial …
REGISTER for MASB SUMMER SUMMIT SESSION 1 AUG. 6 Brand Value is the theme of the first session of MASB Summer Summit on August 6 and everyone is invited. The remote, online program will include: • Brand Value Practitioner Panel • Adoption of Brand Valuation – New Insights from ANA/MASB • New ISO Standard …
Due to the challenges of traveling and gathering that look to continue through next season, MASB Summer Summit 2020 will be conducted remotely in a series of 2-1/2 to 3 hour Zoom events with this tentative schedule: August 6 12:30 – 3:30 ET September 17 12:30 – 3:30 ET October 8 12:30 – 3:30 …
Insights on sponsorship accountability, digital accountability, brand value and more were abundant at MASB Winter Summit 2020 at the Union League Club in Manhattan. We had an outstanding array of speakers and panelists as well as a very inquisitive audience. Thanks to everyone who participated!
MASB Winter Summit 2020 takes place February 26 – 27 at the Union League Club, 38 E 37th St, Manhattan, New York, NY. The Summit runs Wednesday 2 PM to 6 PM followed by a dinner reception, and Thursday 8 AM to 4 PM. The program includes: Brand Value and Customer Franchise Are Material – Tony Pace, MASB President/CEO ANA …
Two awards were presented to three well-deserving individuals at MASB Summer Summit, Aug. 8-9 in Chicago. Kevin Lane Keller, Ph.D., and Roger Sinclair, Ph.D., were jointly awarded the inaugural Margaret H. Blair Award for Marketing Accountability. They co-authored two articles published in the Journal of Brand Management, A Case for Brands as Assets (2014) …
MASB Summer Summit 2019 was a terrific exchange of marketing wisdom and fresh ideas at the remarkable Blackstone Hotel in downtown Chicago – with many of today’s brightest minds in marketing measurement and research. Thanks to all who participated, and don’t miss MASB Winter Summit 2020, late February in New York City! photos …
The 2019 MASB Summer Board Meeting & Summit takes place Aug. 8–9 at the historic Blackstone Hotel, 636 South Michigan Avenue, Chicago IL. The program runs from 8 AM – 5 PM followed by reception and dinner on Thursday, and 8 AM–Noon on Friday. Slated to attend include Pam Forbus, SVP Consumer Analytics, Insights …