WORLD BRAND WEEK DOUBLE HEADER
World Brand Day is May 10 and we’re celebrating all week including these valuable webinars:
Tuesday, May 6, NOON ET
Analytics in Action: Building Shareholder and Stakeholder Value through Branding
An overview of a five-step process to identify and leverage business-relevant data and insights to ensure alignment with organizational short- and long-term strategic objectives.
Jerry Nichols, VP Marketing Data, Analytics, and Insights at Bottomline and winner, 2025 Margaret H. Blair Award for Marketing Accountability with Joanna Seddon, MASB CEO and Managing Partner at Presciant
Wednesday, May 7, NOON ET
Two Huge Future Branding Opportunities
This prominent authority on branding discusses the challenges in quantifying the value of intangibles and considers the 15 ways that brand equity can add value to a business to help assess the relative value of a brand to a strategy.
David Aaker, Vice Chairman at Prophet