The marketing accountability authorities will put forth Marketing Opportunities in the Era of Economic Uncertainty at MASB SUMMER SUMMIT 2025, Aug. 13 – 14 at DePaul University Kellstadt Graduate School of Business in Chicago. Request your invitation from events@themasb.org.
Wednesday, August 13, 9 AM – 5 PM CT
reception and dinner Wednesday evening
Thursday, August 14, 9 AM – Noon CT
PROGRAM
Building Your Brand During Challenging Times
Neil Johnston
Partner, Client and Business Development, Prophet
PANEL: Building Your Brand During Challenging Times
Moderator: Lee Hornick, MASB Director of Membership
Growing Your Brand: New or Existing Customers?
Bernd Skiera
Professor of Electronic Commerce, Goethe University, Frankfurt
CMO PANEL: Navigating Today’s Challenges
Moderator: Joanna Seddon, MASB CEO
CFO/CMO: Making the Connection on Strategic Risk Assessment
Bobby Calder
Professor Emeritus of Marketing, Northwestern University
Mark Frigo
Professor and Director Emeritus, Center for Strategy, Execution and Valuation;
Strategic Risk Management Lab, DePaul University
MASB Trailblazer Award
Presented by David W. Stewart, MASB Chair
Marketing Metric Certification Award
Presented by Karen Ebben, MASB Director
MORE TBA
Request your invitation from events@themasb.org