Join us Wednesday, March 18, Noon ET for the next episdode in our Making Marketing Accountable webinar series. Art Klein, Partner, CEO at MSW Research, will present Measuring Advertising Effectiveness with MSW’s Creative Gauge AI™: Effectiveness, Financial Return, and Alignment with MASB’s Measuring Creativity Project. Registration is FREE!
Creativity is often celebrated in advertising, but how should it actually be measured? MASB’s Measuring Creativity Project defines creative effectiveness as the combination of originality and real business impact. In this webinar, Art will discuss how MSW’s Creative Gauge AI™ aligns with these principles and uses decades of empirical research on advertising content to evaluate creative effectiveness. The session will explore how marketers can better understand the relationship between creative decisions, advertising effectiveness, and financial return.
Request your invitation from events@themasb.org.