Volute Group, a leading marketing consultancy, has acquired MASB member Quantum Sight, which joined the Marketing Accountability Standards Board in 2024. Now Volute Group is continuing that relationship to become MASB’s newest member.
MASB Advisor Shiv Gupta was CEO at Quantum Sight and is now Chief Solutions Officer for Volute Group. “Marketing accountability matters more now than it ever has. As AI and agentic systems increasingly decide which brands get put forward, the brands that win will be the ones whose value is measurable and verifiable, not just well marketed. MASB’s standards are foundational to that shift, and we are excited to bring our work on measurement and brand experience to the table.”
Volute Group CEO David Magrini agrees. “Joining MASB is a natural fit for us. Everything we do at Volute is built around helping marketers prove and improve the value of their investments, and that is exactly what the accountability movement stands for. We are proud to be part of a community working to hold marketing to a real financial standard, and we look forward to contributing to that work and learning from the firms leading it.”
“We are pleased to welcome Volute Group as a member of MASB,” said Frank Findley, MASB Executive Director. “Quantum Sight has been an active and valued contributor to our community, including recently achieving MASB metric certification for its SightIQ™ Process. We appreciate their strong engagement on industry initiatives and look forward to expanding this collaboration to Volute Group. We are especially excited to draw upon their expertise in developing financially grounded ROI analyses and business cases that help organizations better quantify, communicate, and maximize the value of their marketing investments.”
Volute Group brings structure and clarity to complex, interconnected systems across strategy, data, technology, and execution. News about the SightIQ Process certification will be released later this month with an official presentation at MASB Summer Summit in August.
For more information on MASB membership or marketing metric certification, contact info@themasb.org.