What separates marketplace admiration from marketplace success? What separates applause from profitability? Why do some companies have the largest museum of failed products while others enjoy both product and market success kinetically?
The world’s most admired brands are never built by chance, they are built by courageous leaders who dare to think and act differently, create boldly, and inspire others to believe in the art of the creative possible. At MASB Summer Summit, Aug. 5 – 6 at Rutgers Business School, industry veteran Peter Weedfald will present the keynote address:
LEAD. LIVE. MASTER. The Leadership Formula for Building Brands That Matter
He will reveal and detail how creativity can transform ordinary ideas into extraordinary brands, empowering leaders alike to lead with market vision, live with unyielding passion, and master the art of creating long-tail market, brand and profit impact.
Former SVP/CMO at Circuit City and EVP Sales & Marketing at Samsung, Weedfald is a transformational sales and marketing leader known for driving growth, building brands, and inspiring high-performance cultures. Over the course of his career, he has led multi-billion-dollar business divisions, revitalized global brands, and architected innovative go-to-market strategies that fuse disciplined execution with visionary thinking. Author of Green Reign Leadership and co-host of GET WIRED 4 SUCCESS™, he brings a rare combination of corporate leadership, entrepreneurial energy, and creative artistry—integrating music, storytelling, and strategic insight to ignite audiences and organizations alike. His work consistently centers on one mission: empowering leaders and sales professionals to think differently, compete boldly, and win with integrity in a rapidly evolving marketplace.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing. Request your invitation from events@themasb.org.