Sports marketing currently faces hurdles with shrinking traditional viewership, media fragmentation caused by the shift to streaming, and fading brand loyalty among younger, multitask-heavy demographics. In addition, marketers must navigate volatile athlete unpredictability and high rights fees that complicate return-on-investment (ROI) tracking.
At MASB Summer Summit, Aug. 5 – 6 at Rutgers Business School, David Dominik, Vice President of Digital Strategy for the New York Giants football team, will present, “The New York Giants Digital Playbook for Winning Fan Experiences,” an inside look at the Giants’ gameplan for digital content and platform growth. “Discover the strategies used to tackle marketing challenges, move the chains with emerging technology, and turn bold ideas into winning experiences for fans.”
Dominik started with the Giants in 2012 and became VP of Digital Strategy in 2024. He oversees all content and growth strategy for the team’s digital and social media platforms. According to Statista, the NFL franchise has more than 5 million followers between Facebook and Twitter.
Following his presentation, David will be joining the panel discusstion: Creating Positive Brand Experiences through Sports Marketing.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing. Request your invitation from events@themasb.org.