Does Your Brand Have a Code of Conduct?
Do your brands have a Code of Conduct? Can you produce a document that says what a brand may and may not claim? Peter Fasano, founder and CEO of MassLogic Labs, believes that in this age of AI, it’s more …
Category: Digital Marketing Accountability
The Big Deal about Big Data and AI for Marketers
Big Data, characterized by 5Vs – volume, variety, velocity, veracity and value – has been around for over a decade. Many marketing organizations have jumped on the big data bandwagon and attempted to leverage big data with limited success. The …
Digital Advertising: Taking a Hard Look at Targeting Accuracy and ROI
The need for reaching specific consumer segments with focused messages has never been greater, but according to the Marketing Accountability Standards Board (MASB), the industry must take a hard look at current practices and quantify the financial implications of out-of-segment placement of …